From the Wires
DiComo and Ballard Form CE Marketing Consulting Company
CE Marketing Pros to specialize in state of the art website development and marketing services for CE brands
By: PR Newswire
Jan. 4, 2013 05:55 PM
BALTIMORE, Jan. 4, 2013 /PRNewswire/ -- Today veteran CE marketing executives Paul DiComo and Al Ballard announced the formation of CE Marketing Pros LLC, a full service marketing consulting company aimed at helping mid-sized Consumer Electronics companies build their visibility and market share. The new firm's key service is digital marketing anchored in database driven web site development, hosting and measurement. With a CE.M.P developed website, a marketer will be able to create and publish web content without the need for IT involvement.
"A brand's website is the single most important marketing tool today," said CE Marketing Pros' Ballard. "With the shrinking number of specialist bricks and mortar retailers and the dominance of the internet as the main source for product exposure and purchase research, it is imperative for brands to tell their own stories and grab consumer mind share with dynamic and engaging websites. Yet we have identified dozens of CE sites built with old technology that are static, poorly organized and do an unconvincing job of communicating the brand's value proposition."
Database driven sites with content management systems (CMS) allow marketers to build and edit web pages, upload images and documents, manage specifications and more without the need to involve an IT professional, saving time and money while making it easier for brands to keep their sites fresh and engaging. Building a database driven CMS site is expensive and time consuming – putting it out of the reach of the mid-sized companies that need it the most. CE Marketing Pros' CMS web tools give specialist CE companies the ability to compete head to head with better resourced large brands.
CE Marketing Pros also offers a full array of marketing services including market research, digital and print advertising, graphic design, media buying, video production, brand strategy, consumer engagement marketing and all forms of marketing collateral production.
Ballard and DiComo are recent alumni of DEI Holdings, parent company of Polk Audio and Definitive Technology. Paul DiComo spent 25 years with Polk Audio, as National Sales Manager and later as Marketing and PR Manager before moving over to Definitive in 2007 as Senior Vice President of Marketing and Product Development. Al Ballard spent 26 years at Polk Audio most recently as Vice President of Marketing. Both Polk Audio and Definitive Technology enjoy top five US loudspeaker market share in part due to sustained marketing excellence and innovation.
For more information please visit www.cemarketingpros.com.
SOURCE CE Marketing Pros
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