Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Celebrus Technologies Powers Customer Intelligence and Website Personalisation / Real-Time Personalisation With Individual-Level Customer Analytics

LONDON, January 7, 2013 /PRNewswire/ --

Celebrus Technologies - http://www.celebrus.com/ - provider of tag-free multi-channel digital big data software has been working with Achmea, one of the largest insurance groups in the Netherlands, providing them with the ability to develop highly detailed customer intelligence. The Dutch insurer has achieved impressive results in 2012 using customer analytics to increase its real-time personalisation using website personalisation for customers, providing valuable examples for the e-commerce industry to learn from and explore further as we enter 2013.  

Having access to granular data of the entire online customer journey, organisations can now increase the understanding of how customers convert, where customers begin their online journey and what they did in between. Celebrus Technologies software has played a significant role in increasing the cross selling of products, increasing website conversion rates, optimising advertising spend and providing customers with a personalised online experience.

Digital Analysts from three of Achmea's subsidiaries - Centraal Beheer Achmea, Agis and FBTO - have been using the Celebrus Technologies software in different ways to develop deep customer intelligence and drive website personalisation based on a customer's online journey. Gaining deeper customer insight to improve marketing effectiveness and analysis of online campaigns has led to reductions in overall online advertising spend and an increase in conversion rates and ROI.

Katharine Hulls, VP Marketing at Celebrus Technologies said, "Organisations have access to unparalleled amounts of data which can be examined in detail through effective use of customer analytics and the development of sophisticated campaign attribution models. Forward thinking organisations are working towards revealing individual-level customer interactions which will improve their overall advertisement ROI and focus their efforts on campaigns which provide the most value."

Celebrus Technologies has released three case studies that explore the different customer analytics methods used at Centraal Beheer Achmea, Agis and FBTO to increase website personalisation. These can be accessed by clicking here: http://www.celebrus.com/content-hub/case-studies

Hulls concludes, "Increased real-time personalisation of a website through gathering detailed customer intelligence will play a significant part in how organisations market their products online in 2013. If organisations are to continue to be successful then it is a priority that they grasp the importance of the big data available to them and the added value it can deliver. I would not be surprised if we see a role developing for a 'Digital Database Marketer' in 2013 - there will be a need for the right person who possesses the right skills, tools and mind-set to use customer analytics to turn data into actionable insight.  

About Celebrus Technologies

Celebrus Technologies enables organisations to understand their individual customers' interactions across the digital channels they own, including websites, mobile apps and social media. Celebrus' tag-free digital big data software then feeds this data into a wide variety of big data technologies in real-time. Celebrus' global blue chip clients use this highly granular data to power advanced customer analytics and real-time personalisation and to drive actions that maximise revenue, marketing effectiveness and brand loyalty. Celebrus partners with world-leading technology companies, including SAS, Teradata and Microstrategy, to provide integrated solutions that meet critical business goals. Celebrus also has global reach with their fast and flexible digital data and real-time personalisation platforms available from resellers across the world.

For further information, please contact:

Jenny Williams
itpr
Tel: +44(0)1932-578-800
Email: info@itpr.co.uk

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the con...
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and or...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo...
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. Experts Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest collaborate to explore...
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News
Gainsight, the leading Customer Success solution, today announced that it has been named one of the ...