From the Wires
Celebrus Technologies Powers Customer Intelligence and Website Personalisation / Real-Time Personalisation With Individual-Level Customer Analytics
By: PR Newswire
Jan. 7, 2013 08:18 AM
LONDON, January 7, 2013 /PRNewswire/ --
Celebrus Technologies - http://www.celebrus.com/ - provider of tag-free multi-channel digital big data software has been working with Achmea, one of the largest insurance groups in the Netherlands, providing them with the ability to develop highly detailed customer intelligence. The Dutch insurer has achieved impressive results in 2012 using customer analytics to increase its real-time personalisation using website personalisation for customers, providing valuable examples for the e-commerce industry to learn from and explore further as we enter 2013.
Having access to granular data of the entire online customer journey, organisations can now increase the understanding of how customers convert, where customers begin their online journey and what they did in between. Celebrus Technologies software has played a significant role in increasing the cross selling of products, increasing website conversion rates, optimising advertising spend and providing customers with a personalised online experience.
Digital Analysts from three of Achmea's subsidiaries - Centraal Beheer Achmea, Agis and FBTO - have been using the Celebrus Technologies software in different ways to develop deep customer intelligence and drive website personalisation based on a customer's online journey. Gaining deeper customer insight to improve marketing effectiveness and analysis of online campaigns has led to reductions in overall online advertising spend and an increase in conversion rates and ROI.
Katharine Hulls, VP Marketing at Celebrus Technologies said, "Organisations have access to unparalleled amounts of data which can be examined in detail through effective use of customer analytics and the development of sophisticated campaign attribution models. Forward thinking organisations are working towards revealing individual-level customer interactions which will improve their overall advertisement ROI and focus their efforts on campaigns which provide the most value."
Celebrus Technologies has released three case studies that explore the different customer analytics methods used at Centraal Beheer Achmea, Agis and FBTO to increase website personalisation. These can be accessed by clicking here: http://www.celebrus.com/content-hub/case-studies
Hulls concludes, "Increased real-time personalisation of a website through gathering detailed customer intelligence will play a significant part in how organisations market their products online in 2013. If organisations are to continue to be successful then it is a priority that they grasp the importance of the big data available to them and the added value it can deliver. I would not be surprised if we see a role developing for a 'Digital Database Marketer' in 2013 - there will be a need for the right person who possesses the right skills, tools and mind-set to use customer analytics to turn data into actionable insight.
About Celebrus Technologies
Celebrus Technologies enables organisations to understand their individual customers' interactions across the digital channels they own, including websites, mobile apps and social media. Celebrus' tag-free digital big data software then feeds this data into a wide variety of big data technologies in real-time. Celebrus' global blue chip clients use this highly granular data to power advanced customer analytics and real-time personalisation and to drive actions that maximise revenue, marketing effectiveness and brand loyalty. Celebrus partners with world-leading technology companies, including SAS, Teradata and Microstrategy, to provide integrated solutions that meet critical business goals. Celebrus also has global reach with their fast and flexible digital data and real-time personalisation platforms available from resellers across the world.
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