From the Wires
MaintenanceNet Auto Quote Technology Deployment Earns ITSMA Gold Award for Generating and Nurturing Leads
Product and Service Annuity Solutions Innovator Doubles Service Renewal Rates, Delivers Lead Generation Success to Worldwide Leader in Networking and Its Channel Partners
By: Marketwired .
Jan. 7, 2013 11:00 AM
CARLSBAD, CA -- (Marketwire) -- 01/07/13 -- MaintenanceNet, Inc., the leading provider of product and service annuity solutions, is pleased to announce its Auto Quote technology deployment has earned a Gold award in the Generating and Nurturing Leads category from ITSMA, the leading marketing association for technology, communications, and professional services providers. The deployment was designed and implemented by MaintenanceNet for the worldwide leader in networking and its channel partners.
ITSMA celebrated the winners of its 2012 Marketing Excellence Awards during its 19th Annual Marketing Conference in Cambridge, Mass. last month. The awards focus exclusively on technology services and solutions that help marketers increase sales effectiveness and manage the customer experience.
"This was a clever and sophisticated submission that demonstrated an excellent understanding of lead generation. What put this submission over the top was the thorough execution, great marketing elements, and concrete business results," said Dave Munn, President and CEO of ITSMA.
The Auto Quote Program was cited by ITSMA for delivering business intelligence to generate and nurture leads, uncover new revenue streams and deliver reliable customer information to extend service quotes to more than 10,000 small-to-midsize business (SMB) channel partners. Auto Quote's proactive, automated approach has more than doubled renewal rates by solving the challenges posed by an overwhelming deluge of data, enabling the networking manufacturer to close relevant renewal contracts in far greater volume while also cultivating stronger relationships with distributors, partners and customers at critical stages in the product and service lifecycle.
"When our customers succeed, we succeed, and the selection of our Auto Quote deployment by ITSMA for the Gold Award for Marketing Excellence demonstrates the power of synergy, automation and innovation across the supply chain," said Kelly Crothers, VP of Marketing for MaintenanceNet. "We'd like to congratulate our valued customer on this tremendous recognition as well as the thousands of resellers and distributors around the globe who continue to contribute to the success of our Auto Quote implementation."
First launched in 2011, Auto Quote drives millions of dollars in recurring revenue each quarter for the manufacturers, distributors and resellers that MaintenanceNet serves by automating the time-consuming task of generating service quotes for renewals and unattached products. Combining big data expertise with proven automation and cloud computing technology, the solution creates a cost-effective process for quickly identifying and closing "low-dollar" service sales opportunities. For end customers, this process ensures that valuable IT assets continue to be protected by service agreements, and for manufacturers and their partners, it translates into new revenue streams and stronger ties with customers and channel partners.
Detailed case studies on the award-winning ITSMA Marketing Excellence entries can be found online at http://www.itsma.com/pdfs/mea/2012_ITSMA_MEA_Winners.pdf.
For more information on MaintenanceNet and its complete line of product and service annuity solutions, visit www.maintenancenet.com.
MaintenanceNet is a registered trademark of MaintenanceNet Incorporated.
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