From the Wires
Attention Movie Fans: Walmart Gives You More Ways to Love your Favorite Films
Walmart Expands Digital Entertainment Offering with New Disc-to-Digital In-Home Service and Facebook Entertainment App
By: PR Newswire
Jan. 7, 2013 12:00 PM
LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- Walmart is making it easier and more enjoyable for movie fans to watch their favorite movies when and where they want. Today at the 2013 International Consumer Electronics Show (CES), the retailer announced it is expanding its in-store Disc-to-Digital service to provide customers with digital versions of their previously purchased movies from the comfort of their home. Walmart will also be launching a new Facebook app that will give people access to exclusive movie content and the power to influence and shape what movies are sold in-store and online.
"From Smartphones to Smart TVs, our customers are consuming and sharing content more than ever," said John Aden, executive vice president for general merchandising, Walmart U.S. "We see a great opportunity to provide our customers with accessible and affordable tools to help them bring their movie collections into the digital age. In addition to Disc-to-Digital, Walmart's new Entertainment Facebook app will give movie fans a starring role by serving as place for them to share, interact with and choose the movies they want to see in our stores and online – ultimately enhancing the way people watch and enjoy movies."
Walmart Entertainment's Disc-to-Digital Service, Powered by VUDU
Customers need to simply take the following steps:
Walmart recently enhanced the VUDU experience by providing the ability to stream and download more than 100,000 movies and TV shows on a growing list of select Android tablets. While the capability to stream on iOS devices is already offered, these users will have the capability to download their collections starting mid-February. The free app is now available for download in the Google Play and iTunes stores.
As an added incentive to try Disc-to-Digital, powered by VUDU, Walmart is giving customers who sign up for a new VUDU account 10 free pre-selected movies when they sign up for an UltraViolet account or link to an existing account.
Walmart Facebook Entertainment App
Walmart's Entertainment App will be available just in time for the highly anticipated The Twilight Saga: Breaking Dawn - Part 2 Blu-ray and DVD pre-sale in February.
"The concept behind Walmart's Entertainment app is to create an innovative approach to shopping," said Tom Arrix, VP of Global Marketing Solutions, Facebook US. "Connecting social activity to Walmart stores across the country will empower fans to change and personalize the store experience."
More News from CES
"We are honored that The Digital Entertainment Group has selected Walmart as this year's Retailer of the Year. When we launched Disc-to-Digital, we had a singular focus – give our customers a new way to watch the movies they already own while also unlocking more ways to enjoy them. We are committed to innovation and are proud to offer our customers simple and affordable services to bring their movies into the digital age," acknowledged Aden.
To learn more about Walmart Entertainment's new services please visit: www.walmartstores.com/entertainment
SOURCE Wal-Mart Stores, Inc.
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