From the Wires
New Vitality Selects KalioCommerce® for Business User Flexibility, Control and Microsite Capabilities
Direct Marketer Now Able to Capitalize on Rapidly Changing Consumer Demand with Powerful Configuration Capabilities in Kalio Platform
By: PR Newswire
Jan. 7, 2013 12:47 PM
CUPERTINO, Calif., Jan. 7, 2013 /PRNewswire/ -- KalioCommerce® Inc., a leading SaaS-based e-commerce provider focused exclusively on the needs of mid-sized retailers, today announced that NAC Marketing–New Vitality, a leading direct marketing nutrition and health supplement company, has selected KalioCommerce to support the company's aggressive online revenue growth plans. With Kalio, New Vitality will be able to rapidly configure and launch multiple microsites dedicated to specific products or industry trends. The platform enables the New Vitality team to implement site updates or launch new microsites without the assistance of programmers, IT, or engineering.
"Our business depends on our consumers' ability to order products anytime, anywhere, and any way they choose—we are a true multichannel company," said Jonathan Flicker, CEO of New Vitality. "We specifically wanted to implement a SaaS solution in order to minimize the amount of IT resources required to support our online initiatives. With Kalio we can continually improve our presence by capitalizing on the constant flow of new features, capabilities, and proven best practices. Kalio enables us to focus on what we do best, delivering quality and value to help people live longer and look younger."
New Vitality selected Kalio to build its new eCommerce infrastructure after evaluating several other vendors all who offer SaaS or Hosted offerings. The company chose Kalio for to its ability to implement and launch the main www.newvitality.com site in just 12 weeks as well as the platform's ability to empower the New Vitality marketing team to create, deploy, and manage all pages and sites directly without the need of specialized coding or engineering support. Immediately after the launch, New Vitality added a KalioMobile™ providing a smartphone optimized site for their numerous shoppers on the go. Kalio supports mobile commerce via KalioMobile™ and KalioTablet™ and delivers a rich shopping experience from any device.
Using KalioCommerce, New Vitality can launch and operate a large number of micro sites from a single administration console. Merchandizers and front-end web team members work from within the Site Manager's powerful integrated database of product SKUs, promotions, prices and product information makes launching and changing microsites simple and leverages a single set of business rules across all sites. Kalio replaces the company's proprietary, in-house ecommerce system.
New Vitality is planning to launch 40+ mini sites based on the successful model the company implemented to support its leading products such as Ageless Male®, Ruby Reds® and Super Beta Prostate®. The new mini-sites will be launched within the next 12 months capitalize on seasonal offerings, promotions and product targeting. Kalio allows these sites to be brought online quickly and with no engineering support.
Emmanuel de Boucaud, EVP of Sales and Marketing for Kalio, commented: "New Vitality is a great example of the fast-growing online businesses in our portfolio. Our customers all share the need to implement site refreshes, add and adjust merchandizing and try different promotions, quickly to capitalize on changing customer preferences or opportunities. Direct response businesses such as New Vitality are particularly sensitive to changes in customer preferences, or the ability to respond to trends in customer behavior. The New Vitality eCommerce site has to be dynamic and able to support rapid changes to the business. Kalio delivers this kind of functionality. We are proud to be a central part of New Vitality's aggressive growth plans, and look forward to their continued success."
The KalioCommerce Platform
New Vitality is using the recently-announced Kalio Summer 2012 release. This new version brought advanced promotions capabilities, performance dashboards and Microsoft Dynamics ERP integration to its robust platform. Platform extensions such as KalioMobile and KalioTablet put retail sites within the hands of consumers, and drive traffic and revenue with device-appropriate functionality. Unlike proprietary hosted solutions or unwieldy open source options, KalioCommerce delivers worry-free managed services that include reliable, high-performance and scalable hosting and enterprise-class security. Retailers who select Kalio are fully supported by experienced eCommerce professionals who understand both the technology and online retailing. Finally, Kalio is easily customized and provides users the ability to change and evolve the site without involving IT or being reliant on expensive programmers or engineering resources.
About Kalio, Inc.
SOURCE KalioCommerce Inc.
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