From the Wires
Master of Marketing John Sculley to Keynote StartupCamp7 at ITEXPO Miami on January 31
Jan. 7, 2013 02:25 PM
TMC and EMBRASE Business Consulting announced today that John Sculley,
former President of Pepsi/CEO of Apple and recognized leader in big
brand marketing, will keynote the seventh installment of StartupCamp:
Comms Edition, collocated with ITEXPO
Miami 2013, on January 31 at the Miami Convention Center in Miami,
Florida.
StartupCamp is a unique forum for early-stage entrepreneurs to pitch
their communications offerings to a discriminating audience of industry
influencers, media, potential investors and customers who gather for an
evening of rich networking. Recent StartupCamp events have all been
standing room-only, with more than 500 people crowding into StartupCamp5
in Miami at the February 2012 event.
John Sculley has been an innovator since his youth. By the age of 10,
Sculley was dismantling radios and converting them into intercoms. By
age 30, he was Pepsi’s youngest vice president of marketing and in 1977,
Sculley was named the youngest president to-date of Pepsi-Cola — is
known as the man behind the original Pepsi Challenge. By the time
Sculley left Pepsi in 1983, before moving on to become CEO of Apple, the
Pepsi brand had become the largest-selling consumer packaged goods brand
in America, surpassing Coca-Cola in market share.
Today, Sculley is focused on sharing his considerable experience with
corporate executives, “serial entrepreneurs,” and third-wave companies
that are ready to take risks, to adapt to change or to use technological
advances to achieve their goals — much like he will do with the IT and
telecom entrepreneurs and market leaders attending StartupCamp7 in Miami.
“The opportunity to share in the experiences and wisdom from the likes
of someone as accomplished as John Sculley is nothing short of
once-in-a-lifetime,” said Larry Lisser, co-founder of StartupCamp. “In
this day of free products and services, user experience is everything.
John was a pioneer in experience marketing well before the term ‘UX’
even existed, so his insight will surely be invaluable.”
The fast-paced, “ready, set, pitch” format of StartupCamp will offer
four pre-selected early-stage companies the opportunity to validate
their pitches in real time and network with potential investors and
partners. Companies developing offerings that enable or are enabled by
communications technologies such as voice, SMS and video, that are under
three years old and are angel or privately funded, should
apply for a ‘pitch slot’ here.
StartupCamp7 is proudly sponsored by: Momentum, UberConference, Twilio
and Phone.com.
ITEXPO is the world’s largest and best-attended communications and
technology trade show, and is held January 30 – February 1, 2013, at the
Miami Beach Convention Center in Miami Beach, Florida. Registration
for ITEXPO Miami is now open.
For information about exhibitor or sponsorship opportunities, contact Joe
Fabiano, 203-852-6800 x132 or Maureen
Gambino, 203-852-6800 x109. For media registration, contact Ashley
Baster. For the latest ITEXPO news, updates and information follow
the event on Twitter at #ITEXPO.
About Embrase Business Consulting:
Embrase is a boutique consulting company offers market strategy and a
range growth-focused solutions to Telco Service Providers, and to
Entrepreneurs innovating the communications industry. Since 2003,
Embrase has assisted a cross section of companies around the globe to
make strategic decisions, successfully enter new markets and accelerate
commercial success.
About TMC:
TMC is a global, integrated media company that helps clients build
communities in print, in person and online. TMC publishes multiple
magazines including CUSTOMER,
INTERNET
TELEPHONY, M2M
Evolution and Cloud
Computing. TMCnet is read by as many as 1.5 million unique
visitors each month, and is the leading source of news and articles for
the communications and technology industries. TMC is also the producer
of ITEXPO,
the world’s leading B2B communications event, as well as industry
events: M2M Evolution; Cloud4SMB Expo; DevCon5; Super
Wi-Fi Summit, CVx; Asterisk World; StartupCamp, and
more. Visit TMC
Events for a complete listing and further information.
About Business WireCopyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
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