From the Wires
Delivery Agent to Enable T-Commerce in Samsung Smart TVs
By: Business Wire
Jan. 7, 2013 06:32 PM
Delivery Agent, the leader in shopping-enabled entertainment for more than 350 of the world’s leading global media brands, has announced at CES a partnership with Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, that will offer Samsung Smart TV owners the ability to interact with their programming in a new way: to shop the shows they are watching.
“Television shows and entertainment have been setting consumer trends and shopping wish lists for decades,” said Mike Fitzsimmons, Delivery Agent CEO. “The industry has always needed a solution to take the friction out of the buying process in order to harness and monetize the consumer demand. What Delivery Agent has developed, in partnership with Samsung, solves the technology, rights and supply chain issues that, to date, have held the t-commerce industry back.”
For example, while watching New Girl, viewers can purchase clothing and accessories that character Jess wears during the episode by either clicking the remote while watching the program - there will be in-show bugs notifying viewers unobtrusively that this option exists – or by navigating to the application marketplace and accessing the “Shop the Shows” app, which is available 24/7 to Samsung Smart TV users.
Built by Delivery Agent, this T-commerce shopping platform taps into Delivery Agent’s proprietary database of products mapped to television content - from established partners including 20th Century Fox Consumer Products and SHOWTIME® amongst more than 350 media brands - in order to present the right products at the right time. The new application allows fans to easily shop within the programs they are watching and is planning to launch in 2013.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including Showtime, CBS, NBCUniversal, Twentieth Century Fox, Discovery Communications, A+E Television Networks, HBO and The Weinstein Company, as well as for sports organizations including the Boston Celtics, New York Knicks and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold via web, mobile and television. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
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