From the Wires
Rich Gorman: Online Pioneer Predicts Legimi as Next Step Forward in Cloud Media Consumption
A new service called Legimi is aiming to be the e-book equivalent of Spotify—and it has won the attention of online innovator Rich Gorman.
By: PR Newswire
Jan. 8, 2013 06:00 AM
NEW YORK, Jan. 8, 2013 /PRNewswire-iReach/ -- According to online innovator Rich Gorman, cloud-based media services are poised to make several big leaps forward in 2013—and one of those leaps may be to include e-books and written content, in addition to the music- and video-based services that currently comprise the bulk of cloud-based media services. Gorman's prediction comes on the heels of a recent article from Tech Crunch, which heralds Legimi as one of the big up-and-coming start-ups to keep an eye on in the new year; the Polish Legimi has been clear in its intentions to become the e-book equivalent of Spotify, and its inception has warranted a comment from Gorman. In a new statement to the press, Gorman opines on what Legimi could potentially mean for the future of the cloud, and of media consumption in general.
"On one level, this is simply a natural extension of where cloud technology has long been headed," Gorman offers, in his new press statement. "We have services that let you stream music, from the cloud, like Spotify but also Rdio. Likewise, we have cloud services that allow you to stream movies; Netflix is the obvious example, but also Hulu, Amazon Instant Video, and so on."
The online entrepreneur says that while "the cloud" has proven a boon for online music and movie services, it has not caught on in the same way among e-book providers—until now. "Before Legimi, the best option for getting e-books from the cloud was through the Amazon Lending Library, but that service remains very limited in what it offers, and it is really only viable for Amazon Prime members anyway," Gorman explains.
He goes on to note that Legimi does not just represent a leap forward for cloud technology. "It also represents a continued shift in consumer behavior," Gorman notes.
"Specifically, there was once a strong desire for consumers to actually own their media—whether it was a physical DVD or a CD, or what have you," Gorman continues. "That zeal is less and less common, and indeed, cloud technology makes media management and consumption a lot easier—so it was really only a matter of time before some development team decided to make 'the Spotify of e-books,' something Legimi really seems to have done."
Gorman says that the Legimi service is not without its own drawbacks. "As the Tech Crunch article makes clear, Legimi has a business model that depends on readers to read less," he affirms. Essentially, Legimi is able to provide consumers with free experts of the books they want to read—but once the reader goes past the free excerpt, Legimi must pay the publisher the full price of an e-book download. "The service is depending on most consumers to never make it past the free excerpt," confirms Gorman.
He goes on to say that, while this business model may seem risky, it may not be so much as a gamble. "Like it or not, one of the side effects of online media is that consumers have shorter attention spans than ever before," he says. "At least, this is true of mobile users, who tend to prefer things in a tweet-sized, digestible package. Legimi is depending on its users to prefer small chunks of written content as opposed to full-length books, and they are not necessarily making a wrong assumption. So long as the number of full-length books reads remains in line with what the Legimi subscription model accounts for, the enterprise could prove sound—and, perhaps more importantly, it could prompt publishers to come to embrace this cloud-based subscription model."
Rich Gorman is a direst response marketing pioneer, a technology enthusiast, and an active Quora user.
Rich Gorman is a serial entrepreneur, and a leading player in the direct response marketing field. His brand, Direct Response, is one of the leading named in affiliate marketing; through Direct Response, Gorman gives away millions of dollars in trade secrets and insider expertise, all as a part of his passion for delivering value to other companies and industry professionals. Gorman is also zealous for technology, and has a proven track record of predicting the next big online business ventures.Media Contact:
Bill Evener Mark-PR.com, (678) 685-8304, firstname.lastname@example.org
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SOURCE Rich Gorman
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