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Cabela’s Chooses Revionics’ Price and Markdown Optimization Solutions

Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that it has entered into a multi-year agreement with Cabela’s Incorporated, a leading specialty retailer and the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, for life cycle price optimization solutions. Cabela’s® will deploy Revionics® Price Optimization for base price management and optimization and Revionics® Markdown Optimization to maximize margins and sell-through.

Revionics’ solutions incorporates the industry’s best-of-breed predictive analytics and demand-based science, which will enable Cabela’s to accurately evaluate and forecast consumer shopping behavior across all touch points and channels to offer the right price and markdowns to customers for optimal customer loyalty and competitiveness. In addition, these solutions will enhance and align Cabela’s price strategies with their category and corporate financial goals and enable them to localize markdowns to adapt to market conditions, inventory levels and shopper preferences.

“Revionics has the optimization technology to ensure we offer our customers the right price and markdowns, at the right time, through the right channel – whether it be through our catalog, online, in-store, or mobile,” said Brian Linneman, Executive Vice President and Chief Merchandising Officer of Cabela’s. “We look forward to partnering with Revionics to improve our multi-channel strategies, increase the productivity of our workforce and continue to enhance our processes.”

“We are thrilled that Cabela’s, one of the largest multi-channel specialty retailers, has chosen Revionics as their ‘partner of choice’ for price and markdown optimization technology,” stated Marc Hafner, President and CEO of Revionics. “I am proud that we were able to demonstrate to Cabela’s why we are the leading vendor in retail optimization technology – the transparency of our technology, which provides the why and how behind our recommendations, the quick time that our customers see the pay-back from their technology investment and the value-based consulting approach we take.”

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 31,000 retail locations and $95B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit

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