Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Research by the University of Arizona and Demandware Uncovers New and Influential Shopper Segment

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, and the Terry J. Lundgren Center for Retailing at the University of Arizona today released the results from a new survey of 7,000 consumers across the US, UK, France and Germany that uncovers an emerging and valuable consumer segment. Research shows that this segment, coined Digital Divas, are digitally engaged and fashionable consumers that leverage an average of 3.7 technologies while shopping (versus an average of less than one technology by non-divas). While they comprise only 22 percent of fashion buyers, Digital Divas represent 69 percent of all fashion spending.

Infographic revealing results from a survey of 7,000 consumers across the US, UK, France and Germany ...

Infographic revealing results from a survey of 7,000 consumers across the US, UK, France and Germany that uncovers an emerging and valuable consumer segment - The Digital Divas. Who are they and why should retailers care? (Photo: Business Wire)

The research shows that Digital Divas – split almost evenly between 53 percent women and 47 percent men – are five times more likely than non-divas to influence their social networks by sharing, informing, educating, and advising. They command significant influenced spend (40 percent) beyond their direct spend (29 percent) and have become the epicenter of brand success. Analysis also revealed that Digital Divas are:

  • Omni-Channel: They visit an average of 3.4 destinations during their journey, primarily shopping at physical retail stores (70%) and retailer websites (51%).
  • Mobile: They are twice as likely to use mobile devices while shopping in stores than non-divas – giving them both access and inclinations to not only communicate, but also shop on the move.
  • Informed: They are information omnivores, seeking out and devouring content from an average of 3.5 sources before purchase.

“It’s clear from our research that while Digital Divas are a small group of consumers, they have significant purchasing power and are extremely influential within their social networks – both online and in person,” said Dr. Anita Bhappu, PetSmart Professor of Retailing & Consumer Sciences at the University of Arizona. “They are both sophisticated and vocal shoppers, so it’s important that retailers attend to them.”

“Retailers can’t ignore exponential value that Digital Divas represent,” said Rob Garf, Vice President of Product and Solutions Marketing at Demandware. “To address their needs, it is imperative that retailers establish a digital backbone to enable seamless and consistent experiences for these digitally savvy consumers.”

Learn More:

Survey Methodology

The University of Arizona and Demandware partnered to better understand fashion consumers in the changing face of retail. Survey data was collected from representative online panels in the US, UK, France and Germany during the fall of 2012. Qualified respondents were primary household shoppers of fashion products (apparel, footwear, and accessories) ages 18 years or older who had made a fashion purchase in the past three months. The survey sample included a total of 7413 respondents, 3506 in the US, 1433 in the UK, 1380 in Germany, and 1094 in France.

About the Terry J. Lundgren Center for Retailing

The Terry J. Lundgren Center for Retailing is part of the University of Arizona's John and Doris Norton School of Family and Consumer Sciences. It brings together the resources and expertise of academia and the retail industry, with a shared goal of developing strong future retail professionals. It is considered one of the top retail business programs in the country. About 500 students currently are enrolled in classes and degree programs.

About Demandware

Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 1-888-553-9216 or email info@demandware.com.

Connect With Us:

Demandware is a registered trademark of Demandware, Inc.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have inf...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, H...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framewo...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API M...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE