From the Wires
EXTRACTABLE Named the Digital Agency of Record by The International Association of Business Communicators (IABC)
New IABC Digital Platform Will Deliver Highly Personalized Experience to Build Greater Membership Value
By: PR Newswire
Jan. 8, 2013 01:52 PM
SAN FRANCISCO, Jan. 8, 2013 /PRNewswire/ -- Following a competitive agency review, The International Association of Business Communicators (IABC), has chosen EXTRACTABLE, the San Francisco based award-winning data-driven design agency, as their digital agency of record to redesign www.iabc.com in 2013.
"We chose EXTRACTABLE because they took the time to deeply understand our business goals and came forward with innovative ideas that will deliver tremendous engagement and membership value," said Chris Sorek, Executive Director of IABC. "The new web experience will deliver more relevant IABC content for each member and become the defacto destination for communication pros to exchange ideas and collaborate."
The new site experience will serve IABC's membership of over 14,000 communication professionals globally, and deliver a highly engaging, intuitive, and personalized experience with access to IABC content and programs, career information, community conversations, and membership benefits. It will also be optimized for access on mobile devices.
"We are thrilled to have been chosen by IABC as their digital agency of record," said Mark Ryan, VP of Analytics & Insight at EXTRACTABLE. "We know that communication professionals are a technology savvy audience. We plan to deliver a sophisticated digital platform that becomes the go-to resource for IABC members to hone their craft, grow their career, and network with colleagues around the globe."
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