Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
TaylorMade Golf Company Brings New Driver to Life Through Augmented Reality
Print Advertisements in Golf Digest and Golf Magazine Activate Unique Experience

CARLSBAD, CA -- (Marketwire) -- 01/08/13 -- Harnessing the power of augmented reality, TaylorMade Golf Company has created an interactive application for smart phones and tablets that unlocks a virtual experience for its innovative and visually striking new R1™ driver.

By downloading the R1 mobile application and pointing a smart phone or tablet device at the print advertisement in either of the January issues of Golf Digest or Golf Magazine, a virtual driver appears and can be experienced before its retail availability February 1.

Click here to view demo video

"Leveraging augmented reality to help tell a product story is a first for us and we are really proud of the way it turned out," said Bob Maggiore, TaylorMade Golf Chief Marketing Officer. "The new R1 driver is so dynamic that we wanted to provide consumers with an interactive platform to 'play' with the club before they can actually get it in their hands."

With a swipe of the finger, users can seamlessly zoom in or spin the club for 360-degree views. Users also have the ability to adjust the loft, face angle and shot shape of the virtual R1. After selecting launch conditions, users can then watch a simulated flight path by selecting the "test swing" option on the app.

Although the R1 driver itself will not be available until Feb. 1, this platform provides consumers an immersive experience with the driver from their mobile device, wherever they are. The app is free and is available for iOS (app store) and Android Devices (Google Play) and can be used on both tablets and smart phones.

The R1 driver continues TaylorMade's mastery of adjustable drivers by offering the greatest range of adjustability of any driver in the brand's history. R1 gives the golfer 12 loft-sleeve settings and 7 face-angle positions, as well as two movable shot-shape weights. R1 also allows loft and face angle to be adjusted independently of each other -- a critical benefit. The R1's three adjustability technologies allow it to be tuned 168 different ways to specifically fit a player's swing to optimize distance and accuracy.

The R1 will be available at retail on Feb. 1 for $399. For more information please visit taylormadegolf.com

***To download the R1 mobile app for iTunes, click here

***To download the R1 mobile app for Google Play click here

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over EUR 13 billion in 2011.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over EUR 1.0 billion.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2196376

Add to Digg Bookmark with del.icio.us Add to Newsvine

For more information, contact:
TaylorMade Golf
Public Relations Department

Christa McNamara
Tel: (760) 918.6466
Email Contact

Dave Cordero
Tel: (760) 918.6367
Email Contact

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With “smart” appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest...
Launched this June at the Javits Center in New York City with over 6,000 delegate attendance, the largest IoT event in the world, 2nd international Internet of @ThingsExpo will take place November 4-6, 2014, at the Santa Clara ConventionCenter in Santa Clara, California with esti...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that...
Software development, like manufacturing, is a craft that requires the application of creative approaches to solve problems given a wide range of constraints. However, while engineering design may be craftwork, the production of most designed objects relies on a standardized and ...
Where historically app development would require developers to manage device functionality, application environment and application logic, today new platforms are emerging that are IoT focused and arm developers with cloud based connectivity and communications, development, monit...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News
BELLEVUE, WA--(Marketwired - September 17, 2014) - 4G Americas, a wireless industry trade associatio...