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adidas Group Accelerates Global Commerce Expansion with Demandware

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that the adidas Group, a global leader in the sporting goods industry, is using the Demandware Commerce platform to power the global expansion of its brands. In just over one year, the company launched more than a dozen ecommerce sites on Demandware in Europe, Russia, Canada and South America. The company will leverage Demandware’s global commerce capabilities for additional sites and channels as it continues to execute upon its international expansion strategy.

adidas Group launched more than a dozen ecommerce sites on Demandware Commerce in Europe, Russia, Ca ...

adidas Group launched more than a dozen ecommerce sites on Demandware Commerce in Europe, Russia, Canada and South America. (Photo: Business Wire)

For more than 80 years, the adidas Group has been part of the world of sports, delivering state-of-the-art sports footwear, apparel and accessories. Today, it is a global leader with a broad portfolio of brands and products available in virtually every country of the world.

With global expansion a major initiative, the adidas Group required an ecommerce platform that would allow it to get to market fast and efficiently, while retaining complete control over the brands and customer experience. The company selected Demandware’s cloud-based model because it provides a flexible, scalable platform that enables launching many sites quickly from a common architecture with minimal technical intervention.

“Fast deployment was a major consideration for us as our ecommerce presence is of strategic importance for the adidas Group. We needed an ecommerce platform and partner that could help us move swiftly to reach new markets, without compromising quality. In close cooperation with Demandware, we were able to execute a rollout of this size within just one year. Demandware has delivered consistently and we look forward to a long and successful partnership with them,” said Harm Ohlmeyer, Chief eCommerce Officer for the adidas Group.

“As the adidas Group continues to drive digital ecommerce on a global scale, Demandware will be there to help ensure that its strategic business objectives are met. We’re honored to have them as a client and are committed to their success,” said Tom Ebling, CEO of Demandware.

The project was implemented by Astound Commerce, a certified Demandware Solutions partner.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.

About Demandware

Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit, call 1-888-553-9216 or email

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Demandware is a registered trademark of Demandware, Inc.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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