From the Wires
HomeZada Launches Real Estate Marketing Solution
By: Business Wire
Jan. 9, 2013 10:00 AM
HomeZada announces a new homeowner customer loyalty and branding solution for professionals who want to build deeper relationships with their homeowner clients. The online HomeZada Professional application uniquely combines an online gift for homeowners with a personalized online branding ad for the professional.
Real estate agents and brokers spend marketing budgets on ineffective closing gifts for their clients such as bottles of wine, plants, and logo pens. Any professional vested in the homeowner market can now gift a free year subscription of HomeZada Premium which is a unique online application that helps people manage their home improvement projects, home maintenance, and home inventory.
HomeZada Premium is a great closing gift as most homeowners have home improvement projects they need to plan for, as well as getting organized in terms of the maintenance schedules required for the home. The solution is also helpful as homeowners are buying insurance policies where it is best to have a documented and safe home inventory in case a disaster struck.
“Real estate professionals need to transform beyond the transaction and help homeowners before and after the sale of a home,” said Elizabeth Dodson, co-founder of HomeZada. “By gifting HomeZada, real estate agents and brokers improve their reputation by introducing an effective online tool for homeowners to manage their homes.”
HomeZada Professional allows users to create their own personalized branding ad which is displayed for a full year every time their customers log into HomeZada to manage their homes. This online ad builds an ongoing presence with the homeowner beyond the initial sale or transaction. The solution also aligns marketing dollars to more effective online areas as homeowners spend more time online making traditional marketing less and less effective.
The best leads for new business come from referrals from customers. Yet so many professionals in the real estate and homeowner industries spend more marketing dollars on cold leads rather than cultivating their own existing clients. HomeZada Professional is a great marketing solution that improves your reputation, develops a loyal customer base, and increases referrals for new business opportunities.
To learn more about HomeZada Professional, click here where you can watch a brief 90 second video on how it works.
HomeZada (www.homezada.com ) is an innovative online and mobile software application that organizes and manages your home by tracking home improvement projects, maintenance calendar checklists, and a home inventory. The cloud based solution helps people save money improving and maintaining their home while being better organized and prepared.
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