From the Wires
Time Warner Cable Enters Partnership with World Golf Champion Ian Poulter
By: Business Wire
Jan. 9, 2013 10:21 AM
Time Warner Cable announced today that it has partnered with World Golf Champion, Ian James Poulter, in support of its Enjoy Sports Better initiative that helps customers enjoy the sports and teams they love even more. Poulter is an English professional golfer who is a member of the world's top two professional golf tours, the U.S.-based PGA Tour and the European Tour. He has previously been ranked as high as number 5 in the world rankings. The partnership will feature Poulter in a national advertising campaign as well as appearances at golf tournaments and exclusive opportunities with customers in Time Warner Cable markets.
“We’re tremendously pleased to have Ian partner with us in support of our Enjoy Sports Better campaign,” said Jeffrey A. Hirsch, EVP, Chief Marketing Officer, Residential Services of Time Warner Cable. “He is widely regarded as one of the best putters in the game and without a doubt will also serve as an important voice for our customers who are passionate about all things golf.”
In the next few months, Time Warner Cable customers across its footprint can view a new Enjoy Sports Better commercial featuring Poulter and other top athletes. Additionally, customers will have the chance to meet and greet Poulter at golf tournaments where he will be competing.
“I am thrilled to begin the 2013 season with Time Warner Cable as my newest partner,” said Poulter. “We both value entertainment as a key component of life! I am looking forward to a long relationship with Time Warner Cable!”
Along with the advertising campaign, Poulter will connect with Time Warner Cable customers via online media including Time Warner Cable’s YouTube channel, Twitter and Facebook page, www.facebook.com/twc, where fans will be able to enjoy Facebook chats during PGA Tour events and regular status updates.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high‐speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com.
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