From the Wires
Total Communicator Solutions Launches Cloud Based Mobile Marketing Communication Platform
Mobile platform delivers contextually relevant information and offers at the right time to the right people
By: PR Newswire
Jan. 9, 2013 10:24 AM
LAS VEGAS, Jan. 9, 2013 /PRNewswire-iReach/ -- At the Consumer Electronics Show in Las Vegas, Total Communicator Solutions, Inc. announced the launch of if its Mobile Marketing Communication Platform. The cloud based platform enables a company to communicate with their clients who download the company's mobile app via a simple web based dashboard interface. The solution includes a mobile app that can be dynamically changed and controlled by the CRM system.
"We have created a business solution by combining cutting edge mobile technologies such as an Augmented Reality (AR) solution with a powerful cloud based CRM system. With this we have developed a simple to use Mobile Marketing Communication Platform," explained TCS Founder and CEO Erik Bjontegard. "The CRM system serves as the central nervous system. The app can be used to gather information such as activity, location and more – the system then can deliver content that is relevant to the app user's context and behavior. We have gone from context awareness to what I like to call contextual intelligence."
The platform is targeted for use by a company's marketing department. It enables automatic delivery of messages, content and offers based on a variety of parameters. These include location, activity and past behavior within the app. The solution can also reward those that use the app to share with others through their social networks.
The first company to use the application is the cutting edge restaurant group Enlightened Hospitality Group of San Diego. They are active users of social and digital marketing and have their own in house digital ad agency. Partner and CEO, James Brennan states, "When we first saw the TCS solution, we knew we wanted this, and wanted to be the first to use it. This fits perfectly in our marketing plans where we promote our restaurant group as well as our celebrity Chef, Brian Malarkey." The group owns the popular Seersucker restaurant in San Diego, voted 2nd in the nation by Open Table in 2011, as well as Herringbone, Burlap, Gabardine and Gingham - all located in San Diego. They recently opened Seersucker in Phoenix Arizona, and will soon open others in Los Angeles and Austin, Texas.
The new TCS mobile communication platform is currently available for demonstration at the Consumer Electronics Show in Las Vegas, Nevada.
About Total Communicator Solutions
Founded in early 2012, Total Communicator Solutions, Inc. (TCS) has created a mobile marketing communication platform. The solution includes iOS and Android customized mobile applications that communicate with a cloud based Customer Relationship Management system. This system controls the feature sets on the application dynamically and has a simple to use dashboard interface where marketing campaigns can be created. Push notifications can be delivered directly to the mobile application based on numerous parameters such as location, proximity to a geo-target, numerous geo-fences per geo-target, opt-in data, past behavior and preferences as well as time and date. This enables the operator to deliver the right message to the right person at the right time and place. Numerous technologies can be included in the mobile applications such as augmented reality (AR), image recognition, peer-to-peer communication and more. Unlike many other companies in the AR space, TCS provides the communication solution for its customers within their own branded applications.
TCS Founder and CEO Erik Bjontegard was previously at Qualcomm where he was part of the team to bring AR to market. He started his career as a rocket scientist educated in England working on the Space Shuttle and other advanced aerospace programs.
To view this video on YouTube, please visit: http://youtu.be/wGCZwi0thJg
Media Contact: Christian Hackett MarketKast, LLC, 816-977-6929, Christian@marketkast.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Total Communicator Solutions, Inc.
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