From the Wires
Parks Associates: Over 650 million households worldwide will have broadband and over 430 million will have a data network by end of 2013
New whitepaper addresses key topics at 2013 Consumer Electronics Show (CES)
By: PR Newswire
Jan. 9, 2013 11:21 AM
DALLAS, Jan. 9, 2013 /PRNewswire/ -- Parks Associates today announced a new whitepaper at the 2013 International Consumer Electronics Show (CES) that features the firm's analysts addressing key trends reshaping the connected home. The research firm states broadband penetration will exceed 650 million households worldwide and nearly 430 million households worldwide will have a data network this year.
"Trends, Technologies, and Ecosystems: Evolution of the Digital Home" cites strong consumer demand for new technologies and devices but shows consumers are reluctant to incur additional service fees, especially as they receive multiple offerings from many different providers. Parks Associates highlighted these key issues during the firm's 7th Annual CONNECTIONS™ Summit at CES on January 8, featuring over 20 speakers from the digital-home industries.
"In our research, we are seeing consumers demand a clear value proposition on core functions before they start adding additional features," said Stuart Sikes, president, Parks Associates. "For example, connected cars represent a key area of growth and a hot topic at CES. Approximately one-third of U.S. car owners have in-vehicle connectivity, but our research shows the most popular apps relate to navigation and vehicle performance. To remain competitive, service providers and CE manufacturers must ensure their core offerings remain relevant to the connected consumer."
Research in the whitepaper includes:
Download this whitepaper at www.parksassociates.com/digitalhome.
Contact Holly Sprague at 720.987.6614 or firstname.lastname@example.org to request research or interviews with Parks Associates analysts. During CES, visit Parks Associates in Booth #21944 in LVCC, South Hall 1.
Parks Associates will host the fourth-annual Smart Energy Summit, February 25-27, and the seventeenth-annual CONNECTIONS™: The Premier Connected Home Conference, co-located with CTIA 2013, May 20-23.
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