From the Wires
TCL Shows Industry Leadership Through Innovative Cross-Field Partnership at CES 2013
By: Marketwired .
Jan. 9, 2013 01:00 PM
LAS VEGAS, NV -- (Marketwire) -- 01/09/13 -- TCL Corporation (HKSE: 2618), one of China's largest consumer electronics enterprises, is not only unveiling its full line-up of new smart cloud products, but also making two exciting press announcements at the CES show today. The first is TCL's partnership with Hollywood-based Marvel Entertainment in the next installment in Marvel Studio's blockbuster franchise. The second is the momentous launch of TCL MoVo with Google TV 3.0 -- the result of the successful collaboration between TCL, Marvell Semiconductor, Inc. and Google.
The partnership between TCL and Marvel for Marvel's Iron Man 3 will include brand integration and a tie-in promotion and will be announced at the event with Li Dong Sheng, Chairman and CEO of TCL Corporation and Bob Sabouni, the Executive Vice President of Worldwide Marketing Partnerships at Marvel Entertainment in attendance. TCL's role as the official global partner in Iron Man 3's marketing and channel promotion has become public, marking another milestone for TCL in entertainment marketing. With its 110-inch ultra-panel TV selected as "Tony Stark's smart TV choice" in Iron Man 3, TCL has once again seamlessly integrated its video and communication technology into the entertainment business.
The exclusive appearance of TCL's flagship product in the movie also represents the high international recognition TCL has achieved for its TV manufacturing and technological innovation, especially in the 3D smart cloud TV area. To date, TCL has achieved 15.2 million TV sets in annual sales volume, following closely behind Samsung and LG to set a new benchmark for the fast-rising China enterprises and signify TCL officially steps into the first camp of the global color TV industry.
Another momentous event at CES is the joint release of the latest TCL MoVo with Google TV 3.0. The development of the new product represents the powerful partnership between leading brands of different industries. Li Dongsheng and Weili Dai, Co-Founder of Marvell Semiconductor, attend to witness this exciting moment. With the introduction of this new product, TCL has once again kick-started a new trend in smart technology customization.
TCL MoVo with Google TV 3.0 combines TCL's TV manufacturing expertise and newly introduced Personal Box Office (PBO) technology, Marvell Semiconductor's cutting-edge SoC design technology as well as Google's advanced search engine, to offer a highly intelligent system that is designed to recognize individual preferences and automatically recommend the best match content for the right user at right time.
"This newest innovation is based on our listening and understanding of consumer needs. TCL was inspired to develop a 'truly smart' TV to specifically meet customer demands and bring the ultimate free and premium experiences," said Li Dongsheng.
Beside the two major releases, the products that TCL brings to the CES this year are dazzling. With the theme "Color Your World," TCL showcases a colorful and cozy home living experience. The highlights are the latest Smart 3D TVs with various vibrant colors on top of the usual monotonous black and silver, with the stylish appearances literally lighting up every home. With regards to functions, the rich variety of programs such as point-read education, body-building game, convenient social media applications, as well as intelligent interaction through gesture and voice will provide a well-rounded interactive experience to offer a better colorful world. Other new products including the 110-inch ultra-panel TV and iCE SCREEN Touch are also on display.
"TCL's recent series of product launches, marketing efforts and cross-industry partnerships have proven highly effective in strengthening the brand's influence on the international platform," says Li Dongsheng. "Moving forward, we will continue to focus on our globalization strategy and spare no efforts in providing worldwide consumers with the latest best quality electronic products with richest experiences, so as to establish TCL as one of the most innovative and respected global leading enterprise."
With the theme "Color Your World," thousands of visitors are attracted and amazed by TCL showcase.
TCL in partnership with Marvel Entertainment for Iron Man 3
TCL Movo with Google TV 3.0 joint launch, Mr. Li Dongsheng and Ms. Weili Dai present
Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HKSE: 1070) and TCL Communication (HKSE: 2618). Currently, TCL Corporation has set up four business units -- TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and Home Appliances Group, as well as six business groups -- System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Logistic & Service Group and Real Estate Group.
TCL employs more than 60,000 people and has more than 40 sales offices around the world. In 2012, the brand value of TCL had exceeded RMB 58.326 billion, continuing to hold the No. 1 TV brand position in China today. For more information visit www.tcl.com
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.
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