From the Wires
Winners and Losers in the New Facebook Local Rankings
By: PR Newswire
Jan. 11, 2013 02:00 AM
PRAGUE, January 11, 2013 /PRNewswire/ --
Facebook has introduced a new way for brands to rank themselves against competitors, and it's going to change the way brands measure their success forever.
Recently made available to developers, the new Local Page Ranks breaks down the total number of fans by country. Whereas previously only the admin of a Facebook page could see where in the world its fans were distributed, now with the appropriate analytical tool this information is available to everybody.
Socialbakers is the first on the market to offer brands this capability and conducted a study to see who are the winners and losers on the Turkish market under the new system.
Turkcell maintained its place as the top Turkish Facebook page in terms of Turkish fans, with Avea holding its second place ranking, and Volkswagen Türkiye remaining in third.
SefaMerve dropped off Turkey's top 10 Facebook pages altogether (under the old global ranking system it ranked number eight).
The Facebook pages 'Nokia Türkiye,' 'Garanti Bankası,' 'Akbank,' and 'Marfakoni' remain Turkish favourites.
You can take a look at the fan distribution of any Facebook pages in every country by going to the Socialbakers site and clicking on any page listed in the rankings to give you the distribution of fans.
Socialbakers CEO Jan Rezab said: "The implications of this change in rankings are huge. We have long waited for Facebook to launch local page ranks. We're proud and very excited to be the first to launch this new feature because we realize the difference it will make to marketers around the world.
"Brands that previously found themselves top of the rankings in terms of fan numbers have dropped significantly. However the benefits of this tool are clear. Marketers can better target their social media campaigns to make them more relevant to the markets in which they sell their products or services.
"They will also be able, for the first time, to see what countries their competitors' fans come from."
Note to editors:
More background is available on Socialbakers' blog. For further information, or to arrange interviews with Jan Rezab, contact:
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