Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Rich Gorman: Marketing Trailblazer Heralds the Advent of Blekko's Tablet Search App
Search Startup Blekko Has Announced the Launch of Its New Tablet-Oriented Search App, Izik -- and It Has Earned a Comment From Marketer Rich Gorman

NEW YORK, NY -- (Marketwire) -- 01/11/13 -- According to online marketer and search engine enthusiast Rich Gorman, the act of conducting an online search is something many consumers have come to take for granted. Heading to Google.com, or using a Bing search toolbar affixed to a desktop browser, is the easiest thing in the world, yet it is crucial to remember that not all search experiences are created equal. According to Gorman, there are few search applications that are tailor-made for tablet users -- but search start-up Blekko has every intention of changing that. The company has announced the launch of its new tablet-based search app, Izik, and in so doing it has won a comment from Gorman.

In a new statement to the press, Gorman heralds the new Blekko app. "We have all grown so accustomed to thinking that online search begins and ends with Google that, when Blekko first appeared, many of us found it easy to write the company off," he says. "What the company has proven, though, is that while it may not be able to match Google in terms of search ubiquity, it can keep up in terms of innovation. In fact, Blekko has masterminded a search app that goes where Google has yet to really venture in any meaningful way -- into search that is tailored for tablet users."

Indeed, Blekko has made it clear that Izik -- which is pronounced like "Isaac" -- was designed for the sole purpose of providing a better and richer search experience for those using tablets. Blekko's CEO, Rich Skrenta, has stated his intention of helping tablet users recapture the same experience that desktop users had the first time they used Google, more than a decade ago. "In other words, Blekko is seeking to establish its own position at the forefront of tablet-based search," offers Gorman.

Gorman goes on to praise Blekko for understanding the implicit differences in consumer behavior, between desktop users and tablet users. "Blekko understands that those of us who are using desktop search engines are often in a very different category than those using their tablets," he remarks. According to Blekko, consumers using a desktop search engine usually have a very specific task in mind. Those using tablets, meanwhile, are often more interested in having fun and exploring all that the Web has to offer; tablet users may be sitting on a couch, wishing to indulge in whims and flights of fancy, but not necessarily seeking to accomplish any one thing. Additionally, the Blekko development team has noted the fact that typing in a tablet is less intuitive than typing on a desktop computer -- thus, tablet search inquiries tend to be just one or two short words, as opposed to longer phrases.

What Blekko has done with Izik, then, is to take its search capabilities and present them in a way that is more tablet-friendly. This includes greater touch sensitivity and an interface driven by images. Users who open the app can choose from a list of currently-popular search inquiries, or they can type their own; then, they are presented with dynamic category lists, reflecting their search terms. For example, someone who searches for "iPhone" might get an "images" category, a "shopping" category, and a category for Apple news; a search for "Justin Bieber" might keep the "images" heading but replace the tech-oriented listings with "celebrity gossip."

According to Gorman, the new Blekko search app could point to a bold new frontier in search. "Search engines loves to customize their services to meet the needs of different users groups, or to accommodate different geographic locations, but the idea of tailoring a search experience just to tablet users is a real innovation," he remarks. "It is just the kind of innovation that could keep Blekko way out in front of its competitors."

Rich Gorman is a search engine connoisseur, and he is also active on Google+.

ABOUT:

Rich Gorman is a marketing innovator, a serial entrepreneur, and a leading name in the direct response marketing field. He is also passionate about search engine technology, and blogs regularly about search-related topics at his Direct Response blog.

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve c...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focu...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more p...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE