From the Wires
Chrysler Group LLC to Feature Mopar Garage at 2013 North American International Auto Show
Walls of Mopar Accessories for Dodge Dart, Fiat 500 and SRT Viper
By: PR Newswire
Jan. 12, 2013 09:01 AM
AUBURN HILLS, Mich., Jan. 12, 2013 /PRNewswire/ --
Chrysler Group LLC will be parking a garage at this year's North American International Auto Show in Detroit . . . and walls of Mopar parts and accessories for the company's Dodge Dart, Fiat 500 and SRT Viper.
A 1,015 sq.-ft. garage exhibit will feature select Mopar parts and accessories for the all-new 2013 SRT Viper and Dodge Dart. In the Fiat display, a glass wall of Mopar parts and accessories for the Fiat 500 will also be on display. In total, more than 300 Mopar performance parts and accessories will be shown.
"Mopar offers more than 500,000 quality-tested parts and accessories throughout the world," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "We want to give show-goers a glimpse of how they can personalize and accessorize some of our new vehicles and furnish their garage in full Mopar style."
Inside of the Mopar garage will be a fully Moparized all-new 2013 SRT Viper and the Dodge Dart Slingshot. In addition to these vehicles and other parts, accessories and Moparabilia, both NHRA 2012 championship trophies won by Pro Stock driver Allen Johnson and Funny Car racer Jack Beckman will also be highlighted in the display.
For show-goers who want to create their own Mopar garage, Mopar now offers high-end commercial-grade toolboxes that feature the brand's logo and are available in three colors: Mopar Blue, HEMI Orange and White. Mopar will also introduce a full line of standard and commercial-grade custom cabinetry. Customers may visit www.wearmopar.com to purchase toolboxes and other Moparabilia.
Other Moparized vehicles that will be on display include a Moparized Chrysler Town & Country and the Jeep Sand Trooper that was revealed at last year's SEMA show in Las Vegas, an ultimate off-road vehicle that highlights features from Mopar's new Jeep Performance Parts portfolio.
About the Mopar Brand
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat SpA vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.
More than 75 Years of Mopar
SOURCE Chrysler Group LLC
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