|
 |
 |
Comments
Did you read today's front page stories & breaking news?
SYS-CON.TV
|
From the Wires
DFS Sits Comfortably on ITV1's This Morning
By: PR Newswire
Jan. 14, 2013 03:01 AM
LONDON, January 14, 2013 /PRNewswire/ -- - Product placement deal sees bespoke furniture on set - ITV and DFS announced an agreement which will see the iconic sofas on ITV's flagship daytime programme, This Morning, change to a new hand crafted design. The one-year partnership, developed by Mediacom Beyond Advertising, will see the bespoke DFS furniture on-air from Wednesday 2nd January 2013 with an introductory strap-line appearing live to announce the placement to viewers. The product placement will be supported by an off-air licensing agreement which will allow DFS to use the This Morning logo in store and online. The agreement also includes the launch of a dedicated area on ITV.com with information on the partnership, product ranges and competitions. The partnership will be supported via social media by both parties. Katherine Marlow, Branded Content Manager, ITV Commercial said: "We are delighted to announce another high profile product placement agreement for This Morning. Once again we have worked extremely closely with our production partners to ensure the seamless integration of a multi-platform campaign alongside on-air activity whilst still fulfilling a programme's editorial need." Nick Ashworth, Media Manager at DFS said: "As the leading British retailer and manufacturer of handmade sofas, we are hugely excited to be working with ITV to showcase the design and build quality of our hand crafted sofas in one of their most recognisable daytime programmes. It is a great opportunity for DFS to look at building a partnership beyond spot advertising, in order to engage and interact with a very loyal audience." Chris Fuller, head of broadcast sponsorship for MediaCom Beyond Advertising, said: "The DFS and This Morning partnership really puts product placement at the heart of a much bigger integrated solution that also includes experiential; licensing; and branded content. All parties involved have taken a really considered and collaborative approach as to how we can deliver a highly engaging and cohesive campaign across 2013."
Latest Cloud Developer Stories
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
|
SYS-CON Featured Whitepapers
Most Read This Week
Breaking Cloud Computing News
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
| | | | | | | | |
|
|
|
|
|
|
| | | | | | | | | | | | | | | | | | | | | | | | | | |
|
|
| SYS-CON MEDIA: | | | | |
| SYS-CON EVENTS: | | | | | |
| INTERNATIONAL SITES: | | | | | | | | | | |
 |
Terms of Use & Our Privacy Statement  About Newsfeeds / Video Feeds |
| Copyright ©1994-2008 SYS-CON Publications, Inc. All Rights Reserved. All marks are trademarks of SYS-CON Media. |
| Reproduction in whole or in part in any form or medium without express written permission of SYS-CON Publications, Inc. is prohibited. |
.gif)
Bromium, where the old Xen team now lives, says it’s made it 105 harder for hackers to compromise a PC.
CTO Simon Crosby says that means the bad guys would have to shoot an arrow through an apple on a kid’s head at the distance of 100,000 miles to penetrate a PC endpoint and th...
Metacloud plays hardball.
It has no patience with pilots or proofs-of-concept. It’ll only do production Infrastructure-as-a-Service installations, which is kind of uppity for a start-up that only hit the radar last October – even if it did come out of the closet with an unident...
Despite the great interest in SaaS and cloud, many large enterprises are still grappling with the right mixture of on-premises, hosted and various cloud deployment models for their applications, infrastructure and data. And the formula for picking which apps and assets should run...
Red Hat made its power play Wednesday. One it’s been itching to make for a couple of years. One that it hopes will ultimately jam a stick through the spokes of VMware’s front wheel. And to make sure that happens it’ll be telling everybody who’ll listen that its widgetry is a thir...
Cloud computing is the game changer for the life sciences industry, according to an article on PharmaBiz.com.
Globally, pharma majors are deploying cloud technology because it provides data security, compliance and transparency, according to Vikram Anand, associate vice presiden...
