yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
DDI's $5M VC Deal: Cloud-Based 'LeadFire' Emerges From Beta, Automates Lucrative B2C Pay-Per-Lead Model on a Massive Scale
Du Molin & Du Molin, Inc. VC group unleash their newest cloud-based B2C organic search lead gen solution from its $5M incubator.

BELVEDERE, Calif., Jan. 14, 2013 /PRNewswire/ -- Du Molin & Du Molin, Inc. (DDI) venture capital group announces the newest product to emerge from its incubator after a beta test involving more than 700 participants. Code named 'LeadFire', the SaaS (software as a service) next generation lead gen platform was developed with $5M of DDI funding.  It allows large online lead aggregation companies to customize, launch and manage organic lead generation campaigns for thousands of their SMB customers in local vertical markets.

(Photo: )

"LeadFire's patent pending local organic search engine technology is designed to generate targeted, qualified leads by the thousands – leads that actually convert into appointments and sales," says Peter Avritch, CTO and chief architect of LeadFire. "PPC is just too expensive, so we came up with a Google-safe organic solution which includes easy-to-manage marketing portals, online directories, social media and of course, mobile."

Beta testing was done in the dental practice vertical by a subscriber-based dental marketing firm located in the U.S.  The dental vertical was chosen to test LeadFire's ability to increase profit margins using local organic search in a market with notoriously high PPC costs.  More than 700 dental practices participated, choosing from multiple targeted sub-markets such as braces, dentures, etc. LeadFire produced more than 60,000 verified dental appointment leads, with cost-per-lead significantly lower than paid search.

The beta test's participating dentists were enthusiastic about the lead conversion they experienced. Mark Mancin, D.D.S., of Gladstone, MO, described LeadFire as both extremely effective and cost efficient. "We are currently averaging approximately 20 new patients per month via their web marketing portals," said Mancin. "Production for one 'sedation [dentistry] case' generated $32,000 for the practice."

LeadFire's financial model is based on licensing the technology to a limited number of lead aggregation companies that have an ongoing need for high-volume leads in different B2C vertical markets such as health care, financial services, insurance, building trades, real estate, etc.

For more information about the LeadFire technology, contact Peter Avritch by phone: 415-366-4930, by email at, or visit

About Du Molin & Du Molin, Inc. (DDI)
Located in Marin County, California, DDI is a privately held technology development and investment company.

Contact Information
Peter Avritch, CTO
Phone: 415-366-4930


SOURCE Du Molin & Du Molin, Inc.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical dir...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevO...
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum i...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Pe...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers