From the Wires
StrongMail Appoints New CTO to Drive Bold New Marketing Analytics Product Line
By: Business Wire
Jan. 14, 2013 08:12 AM
StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced the appointment of Jeremy Sterns as Chief Technology Officer. An accomplished marketing technology executive and entrepreneur, Sterns is extending StrongMail's leading cross-channel campaign tools for marketers with a cutting-edge analytics platform built on new technologies that will put currently unavailable insights in the hands of enterprise marketers to drive stronger marketing programs.
“Jeremy has been working with us for most of 2012 to help define our new analytics platform, and we've made great progress,” said Bill Wagner, CEO of StrongMail. “Bringing Jeremy on as our full-time CTO will allow us to bring this product to market much sooner than originally anticipated. As enterprises increase their use of data, conduct more marketing analytics and implement more program automation, traditional ESP systems built five or more years ago will be rendered useless for large scale marketers. Most marketers just assume that their ESP will keep pace with what’s happening – until they hit the wall or experience a service outage that impacts their business.”
Prior to StrongMail, Sterns held executive technology roles at a variety of marketing and technology companies. Sterns previously served as CTO of Genesis Media, where he led the transformation of a destination site based on promotional video engagement into network-distributable high-scale video advertising products. Prior to Genesis Media, Sterns served as CTO of SWN Communications, where he led architecture and organization improvements for scalability and reliability of the emergency communications platform used by many Fortune 500 and government clients. Sterns also co-founded ContextWeb, the first real-time contextualization platform and service for Internet advertising. As CTO, he built the company’s technology infrastructure from inception to more than a billion transactions per month. In addition, Sterns has held technology and leadership roles at Microsoft and Sapient, working with financial services clients, including JP Morgan, Goldman Sachs and Merrill Lynch.
“There’s a perfect storm developing for enterprise marketers, driven by an increasing desire to use more and more data, analytics and automation to drive better marketing,” said Sterns. “I've been impressed with StrongMail’s product strategy, which already allows marketers to access and leverage more data for segmentation and personalization than any other ESP – but we’re now taking this to an entirely new level. By leveraging new technologies and commercial cloud offerings, we are going to raise the bar dramatically for our clients in terms of the volume and variety of data they can bring into their marketing efforts.”
About StrongMail Systems, Inc.
StrongMail provides enterprise marketers with an innovative cross-channel email marketing platform that combines the campaign execution expertise of a top-tier email service provider with the powerful data capabilities of traditional CRM solutions. With StrongMail, marketers get all the tools they need to drive more value from their email marketing programs – drag-and-drop lifecycle marketing, real-time optimization, dynamic reporting, and unparalleled data access – while IT departments gets the benefit of a dedicated system that offers better security, reliability, performance and the flexibility to leverage on-premise on on-demand. StrongMail has a proven track record in helping leading brands with sophisticated data needs boost the performance of their marketing initiatives across email, mobile and social media.
To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.
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