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Research and Markets: Global Marketing Resource Management Market 2012-2016: High Cost of Implementation One of the Major Challenges

Research and Markets ( has announced the addition of the "Global Marketing Resource Management Market 2012-2016" report to their offering.

TechNavio's analysts forecast the Global Marketing Resource Management market to grow at a CAGR of 13.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need to improve market responsiveness. The Global Marketing Resource Management market has also been witnessing the emergence of cloud computing. However, the high cost of implementation could pose a challenge to the growth of this market.

The key vendors dominating this market space are IBM Corp., SAP AG, SAS Institute Inc., and Teradata Corp.

The other vendors mentioned in the report are Orbis Global (Infor), BrandMaker GmbH, MarketingPilot Software LLC, Vyre Ltd., Kodak Co., Saepio Technologies Inc., Code Worldwide, PTI Marketing Technologies Inc., BrandWizard Technologies Inc., Elateral Ltd., Direxxis Inc., Capital ID, and Adnovate Holding B.V.

Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''The emergence of cloud-based solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, many such organizations are still analyzing the feasibility and relevance of such cloud computing solutions in their IT operations. The cloud-based model for marketing resource management (MRM) offers a pay-per-use model, which provides cost-effective accessibility and a paradigm where the MRM solution can be accessed at any time and in any place by multiple users. Hence, the Global MRM market is witnessing a trend where many vendors in the market have begun to offer their solutions through the cloud-based model to expand their services and enter new markets. Although many enterprises have an increased understanding of the benefits of cloud-based MRM solutions, a number of concerns and risks, particularly around data sharing and security, are affecting the steady adoption of such solutions.''

According to the report, one of the major drivers in this market is the need to improve market responsiveness. MRM software centralizes marketing resources and eliminates process delays by providing real-time information about marketing activities, thereby enhancing the competitive responsiveness.

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