From the Wires
Video Marketing Platform Mixpo Reaches Record Growth
Announces Charlie Tillinghast as New Board Member
By: Marketwired .
Jan. 15, 2013 12:09 PM
SEATTLE, WA -- (Marketwire) -- 01/15/13 -- Mixpo, the leading cloud-based video marketing platform, today announced that Charlie Tillinghast, former president of MSNBC Interactive News, has joined their Board of Directors.
Most recently, as president of the Microsoft and NBC News joint venture, Tillinghast led the web site to a leadership position in profitability, traffic, technology innovation, and editorial excellence. Under Tillinghast, MSNBC Interactive was the leading news web site for video streams. In 2003, Tillinghast bucked the then prevailing trend of pay walls for news video and launched the first scale advertising supported video product. In 2010, Tillinghast led MSNBC Interactive to become the first web site to exclusively offer viewable ad impressions, years ahead of still developing standards for viewable ads. As an organizational leader, Tillinghast fostered the development of a high integrity company culture known for its transparency and respect for all employees.
"We are delighted to have Charlie joining our Board of Directors," said Mixpo CEO Anupam Gupta. "We are thrilled that the pace of our growth is tracking ahead of industry forecasts for our segment. It validates our strategy to provide media companies and brand marketers with multi-screen video solutions. As we enter 2013, we are looking forward to working with new and existing media company partners to build differentiated video ad products across all of their digital properties. On top of that, the opportunity to directly support brand marketers' efforts to leverage any and all sources of video content to maximize their brand impact is a challenge Mixpo was uniquely built to meet. Charlie's extensive experience delivering value to brand advertisers and his passion for creating consumer-focused online experiences will be invaluable as we continue to grow our business."
"Video is at the center of today's online and mobile experiences. The ability for brands to leverage the large amounts of video content they have created and reach consumers with it across channels, publishers, and devices will be a key to their success today, tomorrow, and into the foreseeable future. I'm fortunate to be able to join a team of such esteemed thought leaders and influencers and am looking forward to leveraging my expertise and experiences in helping Mixpo build strategic partnerships and grow their business."
Mixpo Reports Record Growth
Mixpo is reporting an 80 percent year-over-year revenue increase in 2012, and second consecutive year of profitability. 2012 corporate growth metrics and milestones include a 77 percent increase in the total number of campaigns run on their platform and a 143 percent growth in ad impressions, delivered across desktops, smartphones, and tablets.
To meet the growing demand by media companies and brand marketers for their video marketing platform in 2012, Mixpo increased their employee ranks by 40 percent across their Seattle headquarters and offices in New York, Boston, and Victoria, B.C. In 2013, Mixpo plans to add another 30% more employees across all departments including product development, sales, and client operations.
Commenting on the advance of cross-screen video advertising, Gupta says, "2012 was the year of massive video and mobile growth. 2013 will be the year brands build on these two trends and take advantage of the vast amount of video content they have created, seamlessly across devices. With five years of experience working with media companies and brand advertisers to engage consumers with video across the digital landscape, Mixpo's expertise, partnerships, and products are perfectly suited to deliver immense value to this growing market."
Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston, and Victoria BC.
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