Research and Markets (http://www.researchandmarkets.com/research/6z56ll/global_nosql) has announced the addition of the "Global NoSQL Market 2012-2016" report to their offering.

One of the key factors contributing to this market growth is the increasing need to manage huge amounts of enterprise data. The Global NoSQL market has also been witnessing the emergence of social media. However, increasing operational costs due to lack of expertise could pose a challenge to the growth of this market.

The key vendors dominating this market space are 10gen Inc., Couchbase Inc., DataStax Inc., and Basho Technologies Inc.

Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''Social media have become a major data source for many organizations. This is because of their ability to provide instant feedback about the businesses through blogs and social networking sites. With the rise of social media, there is also a high demand to track user interactions on these sites. Organizations have realized the need to augment their data warehouses with external data sources. Additionally, the increasing importance of sentiment analysis and advancements in text analytics are encouraging organizations to include social media in their business process. The emergence of social media increases the amount of data within enterprises and therefore this is a positive trend in the market and is expected to drive the growth of the Global NoSQL market in the coming years.''

According to the report, enterprise data is generated from various sources including enterprise applications, web-based searches, social networks, and cloud-based applications. These data must be accessible as part of or as an extension to the corporate information framework, and they should be made available for analysis and decision making. Organizations require solutions to keep track of the huge volume of data generated and use it effectively. NoSQL helps enterprises in the retrieval and analysis of this vast and growing amount of diverse data. It also helps to optimize business decisions, discover significant weak signals, and develop indicator patterns to identify opportunities and threats.

For more information visit http://www.researchandmarkets.com/research/6z56ll/global_nosql