yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Branding Brand Mobile Commerce Index Shows Holiday Sales up 171%, Conversion up 30%

PITTSBURGH, Jan. 15, 2013 /PRNewswire/ -- Branding Brand, a mobile commerce platform used by major retailers, today announced the results of its Mobile Commerce Index for Holiday 2012, which showed substantial increases in consumers shopping on smartphones. The analysis spanned a 35-day period, from the day before Thanksgiving through and including Christmas Day.


The Branding Brand Mobile Commerce Index is a compilation of 84 mobile sites developed by Branding Brand for retailers across a variety of industries including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.

Note: An infographic with performance data on all Branding Brand platform offerings, including apps and tablet sites, is available at

The Index had the following results for the Holiday 2012 period:

  • 77 million visitors
  • 413 million page views (63% iOS; 33% Android)
  • 620,000 orders (69% iOS; 28% Android)
  • $84.66 average order value ($85.21 iOS; $81.54 Android)
  • 21% of total e-commerce traffic came from smartphones

"During the holiday period on average, there were 137 page views every second, and 12 orders every minute, running through Branding Brand mobile sites," said Chris Mason, co-founder and CEO of Branding Brand. "Whether consumers were shopping, researching product, or interacting with the in-store experience, it is clear that they were doing so with their phones."

Compared to the 2011, the Branding Brand Mobile Commerce Index showed the following year-over-year holiday gains for the 21 sites that were live during both periods:

  • Visits increased 109%
  • Page views increased 116%
  • Average order value decreased 5%
  • Mobile sales increased 171%
  • Conversion rate was up 30%

"While the year-over-year growth and traffic demonstrated the explosion in mobile as a channel, we are also seeing dramatic conversion rate improvements as a result of optimization work throughout our technology platform," said Mason.

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for the world's leading retailers, including American Eagle Outfitters, Anthropologie, Brookstone, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods,, Eastern Mountain Sports, Nautica, Ralph Lauren, Sephora, Spanx, Steve Madden, Timberland, and Tumi.

Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry. It is also a Google Commerce Search Partner, Google Wallet Partner, and PayPal Channel Partner. For more information, visit

SOURCE Branding Brand

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
"eFolder does a lot of different things but we protect data and we are focused on protecting data no matter where it resides," explained Carlo Tapia, Product Marketing Manager at eFolder, in this interview at Cloud Expo, held November 3-5, 2015, at the Santa Clara Conv...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out ...
Cloud computing is unquestionably one of the driving forces of DevOps, as the automation of operations transforms enterprise software development. DevOps, however, is more than a technology trend, as it represents a move toward silo-busting, self-organizing horizontal teams that ...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipeli...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers