Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
LoyaltyPulse Study Finds That Restaurant Rewards Programs May Increase Guest Visits By 35%


ASHEVILLE, N.C., Jan. 15, 2013 /PRNewswire-iReach/ -- Loyalogy, provider of loyalty program consulting and analysis services to the restaurant industry, announced the results of its first annual LoyaltyPulse U.S. study tracking consumer attitudes and behavior regarding restaurant rewards programs.

(Photo: http://photos.prnewswire.com/prnh/20130115/CG42937)

"The LoyaltyPulse study provides clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the value associated with using the rewards program data to tailor and target guest e-mail communication," said Dennis Duffy, President of Loyalogy.

The LoyaltyPulse study, based on detailed survey responses to 50 questions among 1,124 consumers from across the U.S., found that:

  • Consumers estimate a restaurant rewards programs would increase their visit rate to a particular restaurant by an average of 35%.
  • Nearly two-thirds of consumers (65%) report they would recommend a restaurant more to others if that restaurant offered an appealing rewards program.
  • Four out of five consumers prefer a rewards program with a clearly-defined proposition in which they earn points for rewards than a program built solely on periodic, surprise free items.
  • Consumers desire a simple reward program enrollment process in the restaurant and would prefer to supply additional information online after they have left the restaurant.
  • Although consumer wallets are bulging with plastic cards, 60% of respondents stated that they don't mind carrying a membership card for a rewards program if it's necessary.
  • While only 10% of respondents have paid a fee to join a restaurant rewards program, fully 50% state they would be willing to do so if the program offered adequate value.
  • A single rewards program membership covering multiple restaurant brands has significant appeal to consumers.  73% of respondents agreed they would like to have one rewards program membership that was honored at multiple restaurant chains

ABOUT THE LOYALTYPULSE STUDY

The LoyaltyPulse study was conducted through an online survey of U.S. consumers between the ages of 25 and 65 with household incomes of $75,000 or more.  The respondents were selected from an online research panel provided by The Sample Network.  The survey consisted of 50 questions in categories that include:

  • Restaurant visit rate and spending, including breakdown of those who visit restaurants just for pleasure or both pleasure and business.
  • Participation rate in restaurant rewards programs.
  • Relative appeal of 15 different reward program benefits.
  • Attitudes about 12 different statements regarding carrying membership cards, using a phone number as identifier and receiving promotional e-mail messages from rewards programs.
  • Attitudinal statements regarding the impact of rewards programs on behavior.
  • Likely visit rate changes based upon different levels of rewards.
  • Whether or not consumers have paid an enrollment fee to join a restaurant rewards program and what would motivate the payment of an enrollment fee.
  • Demographic characteristics.

A copy of the LoyaltyPulse study may be purchased for $395.  For more information about the LoyaltyPulse study, visit www.loyaltypulse.com.

ABOUT LOYALOGY

Founded by Dennis Duffy, with more than twenty years of experience developing, managing and analyzing customer loyalty programs, Loyalogy provides loyalty program development, consulting, project management and database analysis services to restaurant companies.  For more information, visit www.loyalogy.com.

Media Contact: Dennis Duffy, Loyalogy, Inc., 828-333-5860, dennis@loyalogy.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Loyalogy, Inc.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
up.time, from uptime software, monitors performance, availability and capacity across all servers, virtual machines, applications, IT services, and the network. Proactively find IT system performance issues before they happen, report on total capacity, easily identify troublemake...
The ability to embed prediction into multiple business processes amplifies the value that predictive analytics delivers. Yet many still see predictive analytics as a separate activity that is the responsibility of a small team of expert analysts. This webinar will show how pred...
Cisco and the Barcelona City Council have announced plans to open a Cisco Global IoE Innovation Center in Barcelona. The Innovation Center will provide a platform for research, technological development and new market opportunities related to the Internet of Everything for smart ...
OpenNebula has just announced the beta release of its version 4.8, code named Lemon Slice, which brings significant improvements in different aspects. Sticking with its vision of bringing simplicity to cloud management, this release comes with improvements in the recently added C...
Recent high profile security breaches at major online websites tell us static passwords are not the answer. Even recent SMS security additions to consumer websites do little to address the issue. Fortunately, a more secure authentication system is available for consumer websites...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE