-- Brain training continues its globalization in the Middle East

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- CogniFit, a leading developer of scientific brain training and online brain games, announces the release of its online brain fitness platform in Arabic, offering its cognitive programs to users in the Middle East. The CogniFit brain training platform is now available in more than 55 countries and in 9 different languages including English, Spanish, French, Italian, German, Brazilian, Portuguese, Dutch and Arabic, accelerating its position as a global leader in the digital brain health market.

The necessity to assess and train cognition is a critical element in maintaining good brain health. In an aging world, an increasing number of individuals are searching for solutions to help maintain their cognition. Demand for health and wellness products is also rapidly growing across different age groups looking for a diverse set of health benefits in brain training. Therefore, providing a multilingual platform is an important component in helping people across different geographies to access a healthier and more productive lifestyle through brain training and brain games.

Carlos Rodriguez, Chief Technology Officer at CogniFit, explains: "The Middle East is today one of the most dynamic regions on earth and offers endless opportunities for innovative companies such as CogniFit. Being present in the Middle East today is a must to provide a truly global offering and fulfilling our vision of helping individuals across the world through the use of brain training and mental health programs."

Independent scientific research on CogniFit has shown that the training of cognitive abilities can lead to essential benefits to the users for a large variety of needs, which may, in turn, be instrumental in improving quality of life. As an example, people with important cognitive deficit are inclined to procrastinate in their professional environment, feel less optimistic and be less confident. Those individuals may experience stress, anxiety and depression as a result of their failure to perform satisfactorily.   

The CogniFit brain training platform assesses and trains a wide selection of cognitive skills such as long-term memory, inhibition, visual perception and recognition. The platform is free to use and users can add specific applications to their training for as low as $4.99.

About CogniFit

CogniFit is a leading developer of online brain training programs that enable people to discover and improve themselves.

Founded in 1999, CogniFit has developed a unique and patented technology that allows consumers to assess and train their cognitive skills and abilities to improve their quality of life. CogniFit is headquartered in New York City with branches in Europe.

For additional information or interviews inquiries, contact Thomas Bell, +1 646 340 1740, or the PR department at media@cognifit.com.