yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Big Bowl Vote 2013 Surveys Underage Appeal of NFL Championship Alcohol Ads

The more alcohol ads kids see, the more likely they are to consume alcohol

COLUMBUS, Ohio, Jan. 16, 2013 /PRNewswire-USNewswire/ -- Drug Free Action Alliance is gearing up their annual BIG BOWL VOTE (BBV) 2013 national survey of middle and high school students to take place the day after the NFL Championship.


"We know media greatly influences youth beliefs and behaviors and research shows the negative impact alcohol marketing has on them," stated Marcie Seidel, Executive Director of Drug Free Action Alliance. "The Big Bowl Vote provides us the opportunity to learn what types of advertising appeal to today's youth while opening the door to teach students how to objectively analyze such messages."

The NFL Championship is known for its commercials as much as it is for the game itself. An estimated 100 million people watch the big game every year. Of that wide viewing audience, about 18% will be youth under 21. He or she will be exposed to more ads for alcohol than for any other product advertised during the game.

In 2012, more than 42,000 middle and high school students in 43 states participated in Drug Free Action Alliance's Monday-after BIG BOWL VOTE 2012. The survey once again revealed the youth appeal of alcohol advertising as beer commercials were among the "most memorable." Educators, parents and students who would like to learn to decode those advertising messages, are invited to participate in the BIG BOWL VOTE 2013.

"While they would never admit it, Big Alcohol targets young people with seductive ads during sporting events," stated Michael Scippa, Director of the Free Our Sports Youth Film Festival, a project of Alcohol Justice. "We are proud to be a co-sponsor of Big Bowl Vote 2013 to provide evidence of the effectiveness of those ads, but more importantly, to also provide valuable teaching tools to help young people see through the hype and fracture the negative social norm that binds alcohol consumption to sports."

Through a simple, three-question, student questionnaire given Monday morning following the NFL Championship, middle and high school students will share their thoughts on what advertisements they remember seeing and which commercial takes their top vote. The data is collected, summarized and shared. This valuable, fresh and local information can then be used to educate parents, students, lawmakers and the media about the effects of alcohol advertising on youth and learn how to reduce youth exposure to the messages.

If you are a teacher, parent or student who would like to participate in Big Bowl Vote 2013, here are the important links:


Media Literacy Classroom Video:

Video Classroom Guide:

BBV Playbook:

Media Contact: Tony Coder, DFAA Assistant Director – 614-540-9985 x17 or

For more information on the dangers of youth exposure to alcohol advertising go to:

For information about the Free Our Sports Youth Film Festival go to:

SOURCE Drug Free Action Alliance

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big ...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrang...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers