JOENSUU, Finland, January 16, 2013 /PRNewswire/ --

Document is available online and at Blancco's exhibit at the Mobile World Congress (MWC) in Barcelona, February 25-28

Gartner predicts that by 2016, two-thirds of the mobile workforce will own a smartphone, and the devices will be loaded with sensitive corporate, customer or employee data. Unfortunately, the majority of businesses have few specific policies in place to ensure this data is secure, particularly when it comes to decommissioning a smartphone or tablet that is disposed of, reassigned or sent for recycling.

To fully eliminate the risk of costly data breaches, organizations must adopt advanced data erasure policies as a best practice-and that includes policies for mobile device data. With a new white paper titled, "Mobile Devices in the Enterprise: Data Erasure Strategies for Businesses," Blancco, the global leader in data erasure and computer reuse solutions, addresses how enterprises can ensure the utmost in data erasure security practices for these data-rich devices.

In the paper, Blancco outlines the advantages that certified data erasure - a software-based approach for overwriting and fully eliminating all electronic information - offers over physical destruction of devices, factory resetting and less comprehensive software overwriting approaches.

"One method of erasing data is with software that completely overwrites the device's memory, but many applications do not provide a critical element- reporting," said Kim Väisänen, CEO and Co-Founder of Blancco. "For truly secure data erasure, solutions must produce a verifiable report with electronic serial numbers and other hardware details that prove the data is completely erased, which is necessary for regulatory compliance and a safe resale or reuse of the device."

The white paper outlines the advantages of a solution like Blancco Mobile, which provides verifiable proof of data erasure. In addition to its efficiency, this advanced data erasure software can detect and simultaneously erase user data from different types of smartphone and tablet platforms because it communicates directly with their operating systems.

For more information on Blancco, or to download the new Mobile white paper, please visit http://www.blancco.com/en/erase-smartphones/. The white paper will also be available in Hall 5, Stand 5E90 at the Mobile World Congress (MWC) in Barcelona, February 25-28, where Blancco is exhibiting.

About Blancco

Blancco is the proven data erasure solution for millions of users around the globe. As the global leader in data erasure and computer reuse solutions, Blancco offers the most certified data erasure solutions within the industry. The company serves users across a wide range of industries, including banking, finance, government and defense. The company's products are highly valued by IT asset disposal professionals around the world. Blancco operates from an extensive network of international offices and partners across Europe, North America, Middle East, Russia, Asia and Australasia. More information is available at http://www.blancco.com.

Media Contact:
Monica Shaw
+1-770-367-9534
mshaw@carabinerpr.com

Blancco Oy Ltd.
Kim Väisänen, CEO and Co-Founder
+358-50-585-2885
kim.vaisanen@blancco.com