From the Wires
Unicorn OnceUX™ Delivers Dynamic Ad Insertion, Rich Client and Interactive Ad Capabilities to Every IP-Connected Device
New Technology Broadens Revenue Sources for Video Publishers
By: PR Newswire
Jan. 16, 2013 09:00 AM
TEMPE, Ariz., Jan. 16, 2013 /PRNewswire/ -- Unicorn Media, the market leader in Internet video solutions that allow the world's largest publishers to dynamically serve video ads to IP-enabled devices, today announced the release of a groundbreaking new technology that combines the advantages of a comprehensive server-side solution with a rich client-side user experience: Unicorn OnceUX™. This game-changing innovation enables publishers to deliver interactive ad capabilities and a rich UI from the client side while allowing dynamic server-side ad insertion and continuous playback, providing new monetization opportunities through expanded ad units and pay-per-click models.
Unicorn Media revolutionized mobile monetization by enabling cloud-based video delivery and dynamic ad insertion to any IP-enabled device through a single URL via the company's flagship Unicorn Once™ solution which delivers VOD and live video streaming capabilities via OnceVOD™ and OnceLIVE™. Unicorn Media allows publishers to easily deliver a personalized, television-like viewing experience on devices such as iPhone, iPad, Android, BlackBerry, Roku, Boxee, TiVo, Windows Mobile, Xbox and Smart TVs with a single URL. Unicorn Media's technology enables the dynamic insertion of highly targeted ads anywhere in the stream, from the cloud, with no SDK or plug-in required, and easily integrates with all third-party ad networks and in-house solutions.
OnceUX™ provides these advantages plus new client-side capabilities, including the ability to incorporate interactive ads, insert ad overlays in video streams, hide player controls to prevent fast-forwarding through ads and much more. Geared toward applications and HTML5 content structures, OnceUX™ eliminates the need for third-party SDKs to manage click-through campaigns and delivers an optimal user experience by eliminating third-party interface delays.
"OnceUX™ enhances the Unicorn Once™ solution by enabling rich client-side solutions while providing dynamic server-side ad insertion capabilities," said AJ McGowan, Chief Technical Officer at Unicorn Media. "It delivers a client-side API without the 'clunkiness' publishers and users have experienced due to the use of third-party SDKs to power rich media, overlays and other interactive elements."
Like all Unicorn Once™ technologies, OnceUX™ provides real-time analytics on video and ad performance, delivers business intelligence that allows agile ad operations and supports mid-roll ad insertion in long-form content, making it possible for ad operations to deliver custom ads to users based on current inventory on any device.
Unicorn Media provides its unique solutions to a range of major global broadcasters and publishers, helping clients optimize their live content workflow and support monetization across all devices. Find out more at www.unicornmedia.com.
About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability. Our patented technology, Unicorn Once™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. Content owners can monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.
SOURCE Unicorn Media, Inc.
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