From the Wires
WISHCLOUDS Premieres New Social Shopping Platform at ChefDance in Park City, UT
Helps Celebrities Connect With Fans, Charities Raise Funds, Consumers Save Money
By: PR Newswire
Jan. 16, 2013 11:11 AM
PARK CITY, Utah, Jan. 16, 2013 /PRNewswire/ -- WISHCLOUDS (www.WISHCLOUDS.com) is debuting its beta social shopping site to the entertainment community as the Presenting Sponsor of ChefDance, the five night invite only dinner party series. WISHCLOUDS empowers consumers to discover recommended products from their favorite celebrities, friends and curators. Designed to help celebrities foster deeper relationships with their fans, WISHCLOUDS also creates a new avenue to raise money for their favorite non-profit organizations.
Each "Wish Cloud" is curated by the tastemaker, enabling them to communicate a truly honest, authentic reflection of their personal taste while giving fans unprecedented access to their favorite things. On the WISHCLOUDS site, celebrity tastemakers curate an unlimited number of "Wish Clouds" -- personalized product collections – selected from millions of products from more than 75 popular retailers, including Macy's, Nordstrom, Best Buy, Williams-Sonoma, Bloomingdales, Forever 21 and across the web. Once a celebrity saves a product to their "Cloud," WISHCLOUDS goes to work tracking the prices of products, alerting fans when they go on sale.
WISHCLOUDS has 60+ high profile tastemakers signed-up from popular TV shows like "Castle," "Revenge" and "Teen Wolf." Through WISHCLOUDS, celebrities can activate the power of their social media footprint to support their favorite charities by designating proceeds from their "Wish Clouds" to individual non-profit organizations. Charities can also set up their own "Wish Clouds" comprised of products associated with the organization's DNA. WISHCLOUDS has already aligned with a number of charities, including The Magic Johnson Foundation and Walking with Anthony.
"WISHCLOUDS is a game changer for fan/celebrity connections as it provides unprecedented access to a tastemaker's favorite things," says Gregory Miller, CEO of WISHCLOUDS. "WISHCLOUDS extends beyond celebrities to brands. Think of a blockbuster franchise offering products featured in the film in its own branded WISHCLOUD, bringing opportunities for studios, networks, production companies and brand America."
WISHCLOUDS (www.wishclouds.com) lets people save products they like as they shop online and then alerts them when those products go on sale. The company has developed patent-pending technologies to drive a social retail ecosystem that uniquely serves the collective interests of consumers, celebrity influencers, retailers, brands, advertisers and charities alike.
WISHCLOUDS helps consumers make smart, money-saving buying decisions, allowing them to curate an unlimited number of "Wish Clouds" (personalized product collections) from multiple retailers and then track pricing, receive price change alerts and similar item offers. Consumers discover new and recommended products from friends, celebrity influencers and other curators as well by surfing the web; adding products to their individual "Wish Clouds" with a single click.
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