yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Redefining Cloud Computing: Cloud Calling and Smartphones
Simplicity for end-user use requires complex infrastructure and software that no one really sees (or cares about)

With more smartphones being utilized everywhere, should we be redefining cloud computing? If not redefining it, at least recalibrating it to encompass and fit new edge technology that is becoming the device of choice.

Many organizations that are looking at implementing cloud computing should also be looking at BYOD (Bring Your Own Device) concepts that focus on smartphones and tablets.

Why? More people are using smartphones and tablets than PCs today. They don't want to be burdened with "computing," that sounds too technical. All they want to do is make a call and get things done.

Distillation of Applications to Apps
Middleware, firewalls, hosted services, infrastructure, and all the other complex facets of data-centric applications need to be re-engineered and streamlined to fit into the new choice in edge technology. No it's not the next laptop or PC; it's the smartphone and tablet.

People don't care about all the technical interfaces, the connectivity concepts, or any of the other techie jargon that make applications work. All they want to do is pull out their smartphone and complete a transaction. No wait, that is too techie. All they want to do is make a cloud call.

What is a cloud call? A cloud call can be anything. It can be:

  • Pulling up a video
  • Paying for an item (digital wallet)
  • Doing a Google search
  • Asking for directions
  • Making reservations
  • Playing a game
  • Just making a phone call

Some social media "tools" might be still searching for relevance and a better way to monetization, but what they have done is bring in a very casual type of user who isn't enamored by glitzy tech issues or complex interfaces.

The casual user just wants to communicate with others and facilitate transactions to make life simpler. They don't want to earn a degree in computer science in order to use their phone.

Convergence of Edge Technology
When you go out of the house, do you always take your laptop? Do you always take a tablet? No, the only device that you take out is your smartphone.

If the smartphone is going to be viewed as the new "universal" edge technology, then all applications have to be designed with that in mind. This means adjusting to certain issues and weaknesses, like power consumption and screen size.

There are already big shifts in reworking real estate and intelligent buildings so that smartphones can be applied as edge technology where no interfacing end-user technology exists.

A great example is a sports stadium. Going to the game, no one is lugging a laptop or toting a tablet, but they are bringing in their smartphone. If the smartphone can be used as the "edge technology" for interactivity with the stadium's network," look at all the apps that can be developed for a richer fan experience.

This is happening already and you have the ability to order concessions, order team wear and other event memorabilia from your seat.

This is breathing new life into the stadium as well as the teams' revenues without having to build out a total network infrastructure to a 70,000 seat stadium. Could you imagine the cost of putting in an electronic terminal device at every seat and hooking it back up to a group of servers?

Next-generation real estate and commercial buildings have to take all this into consideration as people adopt new "edge technology" that is not tied to or limited to the company that they work at.

"Let your fingers do the walking" has been replaced with "Let your fingers do the shopping."

•   •   •

Copyright 2013 - James Carlini

About James Carlini
James Carlini, MBA, a certified Infrastructure Consultant, keynote speaker and former award-winning Adjunct Professor at Northwestern University, has advised on mission-critical networks. Clients include the Chicago Mercantile Exchange, GLOBEX, and City of Chicago’s 911 Center. An expert witness in civil and federal courts on network infrastructure, he has worked with AT&T, Sprint and others.

Follow daily Carlini-isms at

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging ...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit f...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the l...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of cont...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers