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SParikh wrote: This article speaks true to the importance and capitalizing of the cloud. Me having experience dealing with cloud based tech and consulting and integration services, I realize the need for a secure and consistant cloud service. Many people are concerned with the privacy, or lack thereof, that could occur with storing personal documents into a non-physical storage unit. I can see, though with companies such as ours and Metacloud, we are working toward a more secure and easy to use cloud system for both personal and professional use. Spursh Parikh www.sererra.com
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Microsoft Signs exFAT Licensing Agreement With BMW
exFAT file technology allows BMW to provide cutting-edge capabilities to customers.

REDMOND, Wash., Jan. 16, 2013 /PRNewswire/ -- Microsoft Corp. and BMW have signed a patent licensing agreement that gives BMW broad access to the latest Extended File Allocation Table (exFAT). BMW will utilize exFAT technology to enhance the digital entertainment offerings in its line of automobiles.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

exFAT is a modern file system from Microsoft that facilitates large files for audiovisual media and enables seamless data portability and an easy interchange between desktop PCs and other electronic devices. exFAT improves on its predecessor, the FAT system, and greatly expands the size of files that flash memory devices can handle by five times over previous FAT technology. It also increases the speed with which those files can be accessed.

"Cutting-edge technology is a must for today's leading automotive brands," said David Kaefer, general manager of Intellectual Property (IP) Licensing at Microsoft. "This agreement allows BMW to utilize a modern file system to deliver a more entertaining and connected driving experience."

Gottfried Schmid, BMW project manager, CE-Device Connection, said that "with the support of the trend-setting file system exFAT, BMW is able to significantly increase the number of compatible CE devices and Mass Storage devices for our customers."

Microsoft's Commitment to Intellectual Property Collaboration

Microsoft offers flexible IP licensing programs that give companies access to many of the foundational technologies in its own products, allowing those companies to build devices, applications and services that work seamlessly with each other.

Since Microsoft launched its IP licensing program in December 2003, the company has entered into more than 1,100 licensing agreements and continues to develop programs that make it possible for customers, partners and competitors to access its IP portfolio. The program was developed to open access to Microsoft's significant R&D investments and its growing, broad patent and IP portfolio.

Microsoft has entered into similar exFAT licensing agreements with companies in a variety of industries through its IP licensing program, including Aspen Avionics, Panasonic Corp., Research In Motion, SANYO Electric Company Ltd., Sony Corp. and Canon Inc.

More information on Microsoft's IP licensing program is available at http://www.microsoft.com/iplicensing, and information specifically related to Microsoft's exFAT licensing program is available at http://www.microsoft.com/about/legal/en/us/intellectualproperty/iplicensing/programs/exfatfilesystem.aspx.

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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