Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Gracenote Teams with mDialog to Collaborate on Targeted Television Advertising

EMERYVILLE, Calif., Jan. 16, 2013 /PRNewswire/ -- Gracenote today announced a relationship with leading video stream management company mDialog (www.mdialog.com) to create targeted advertising solutions for traditional broadcast television. Gracenote and mDialog are developing ways to tailor advertising to viewers, bringing the unique targeting and tracking capability common with today's Internet advertising to the living room.

(Logo: http://photos.prnewswire.com/prnh/20121218/SF29025LOGO)

Core to targeted advertising is knowing exactly what the TV viewer is watching in real time. Gracenote uses advanced video fingerprinting technology to do this, identifying TV programs and detecting any available opportunities for real-time ad insertion. mDialog's Smart Stream Platform can insert the real-time, targeted ads into cable or satellite programming. Once an ad has run, the normal cable or satellite programming will resume. The entire process promises to be seamless to the viewer, without disrupting their experience.

"Today, every new form of media specifically targets advertising to its intended audience. Being able to bring these same capabilities to cable and satellite TV will change the way we all experience programs and advertising," said Stephen White, president of Gracenote. "The combination of Gracenote recognition technology with mDialog's IP-based ad delivery platform has the potential to reach audiences they want like never before."

Historically, linear TV advertising has been limited by zone and geography, which means everyone living in a specific area receives the same TV ads regardless of their household income or unique profile. By merging IP ad delivery with the traditional broadcast, mDialog can dynamically inject a uniquely addressable IP based ad into the ad break identified by Gracenote's fingerprinting technology. The mDialog Smart Stream Platform also enables media companies to extend 1-to-1 targeting to linear and live programming across "second screen" Internet connected devices.

"The ability to scale and deliver truly relevant advertising to the living room TV is a game changer, and we're thrilled to be working with an industry leader like Gracenote to collaborate on this new technology," said Greg Philpott, Founder and CEO, mDialog.  "With addressable advertising, content and service providers can use their existing broadcast or internet ad inventory to more effectively monetize their programming with individually targeted ads, and media agencies can finally reach the individual viewer, offering highly relevant, 1-to-1 brand engagement within the linear broadcast."

About Gracenote
Gracenote, Inc. provides music and video metadata and recognition technologies to the world's hottest entertainment products and brands. The company's partners in the entertainment community include major music publishers and labels, prominent independents and movie studios and television networks. A wholly owned, independent subsidiary of the Sony Corporation of America (SCA), Gracenote has offices in Tokyo, Munich, Berlin, Seoul, and Taipei with worldwide headquarters in Emeryville, Calif. For more information, follow us at @GracenoteTweets andwww.facebook.com/PoweredbyGracenote

About mDialog 
mDialog (www.mdialog.com) works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, Apple TV, Xbox, Roku and GoogleTV. The company's Smart Stream platform dynamically delivers in-stream uniquely addressable advertising within linear, live and on-demand programming. Working with mDialog, content and service providers are able to increase the value of their video streams while leveraging their existing encoding, publishing and ad-decisioning investments through Smart Stream Intelligence.

Press Contacts:

Veronica Skelton
The Concept Agency for Gracenote
veronica@conceptpr.net
415.342.3435

mDialog:
Sarah Cain
scain@mdialog.com
415-378-0775

SOURCE Gracenote

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software p...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the I...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets...
"Verizon offers public cloud, virtual private cloud as well as private cloud on-premises - many different alternatives. Verizon's deep knowledge in applications and the fact that we are responsible for applications that make call outs to other systems. Those systems and those res...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE