Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Gracenote and INVIDI Team for Targeted TV Advertising System, Identifying Programs and Ads Watched in Real Time
INVIDI to Provide Ad Decisioning Technology Bringing Addressable Advertising to the Living Room

EMERYVILLE, Calif., Jan. 16, 2013 /PRNewswire/ -- Gracenote® is teaming with INVIDI, a leader in advanced television advertising solutions, to develop an addressable advertising system that can identify what TV programs and commercials viewers are watching in real time and determine which commercials should play next.

(Logo: http://photos.prnewswire.com/prnh/20121218/SF29025LOGO)

Typically TV viewers experience the same commercials regardless of their household needs, income or unique profile. Gracenote will shift this paradigm by bringing the same targeting capabilities common with Internet advertising to viewers in the living room. Gracenote is combining its advanced audio and video fingerprinting technology, which identifies what viewers are currently watching, with INVIDI's addressable television technology software, which can determine which ads to target to specific audiences.

Gracenote will tap into INVIDI's ad decisioning engine to allow advertisers to select certain households and individual audience demographics and target them with specific commercials, giving them a measurable way to place television advertising in front of a desired audience, while increasing advertising inventory and revenue opportunities for broadcasters. The combination of Gracenote recognition technology with INVIDI ad decisioning will provide advertisers the ability to dynamically insert ads into broadcast programming to better reach the preferred audience.

"We are entering a new era of television advertising, where focus and relevance rules," said Stephen White, president of Gracenote. "This partnership with INVIDI allows us to deliver an addressable advertising solution that will change and enhance the TV advertising experience, as well as allow media planners to execute and monetize their advertising campaigns to maximize their ad opportunities."

INVIDI's addressable advertising system is designed to protect the privacy of all users and user information. Using public domain demographic information and other pre-determined viewer metrics, INVIDI provides the ability to better understand TV audiences and selectively target viewers.  The solution increases the relevance of advertisements to unique audiences, without compromising viewer privacy.

"INVIDI is committed to making addressable advertising available across every platform for the benefit of advertisers and end users alike," said Bruce Anderson, INVIDI's chief technology officer.  "We believe Gracenote's technology combined with INVIDI's is a big leap forward in inserting real linear content that is most relevant to the end viewer. We look forward to working alongside Gracenote to bring this technology to the marketplace."

About Gracenote
Gracenote, Inc. provides music and video metadata and recognition technologies to the world's hottest entertainment products and brands. The company's partners in the entertainment community include major music publishers and labels, prominent independents and movie studios and television networks. A wholly owned, independent subsidiary of the Sony Corporation of America (SCA), Gracenote has offices in Tokyo, Munich, Berlin, Seoul, and Taipei with worldwide headquarters in Emeryville, Calif. For more information, follow us at @GracenoteTweets and www.facebook.com/PoweredbyGracenote

About INVIDI Technologies Corporation
INVIDI Technologies Corporation is the world's leading addressable media solutions company. Our vision and expertise in building smart advertising systems provides unrivaled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial monetary value for the cable, satellite, telco and advertising industries. INVIDI has developed unrivaled abilities to provide solutions across multiple platforms including IPTV as well as to various user equipment devices. INVIDI's unique approach to addressable advertising delivery, measurement and reporting is supported by an extensive portfolio of patents and other intellectual property. Our innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and INVIDI is making targeted addressable advertising more efficient, more effective and more available than ever. Visit www.invidi.com for more details or contact Michael Kubin (mkubin@invidi.com)

For More Information Contact:
Veronica Skelton
Concept PR for Gracenote
415.342.3435
veronica@conceptpr.net

SOURCE Gracenote

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that...
Bring the world's best IaaS to the world's best PaaS. In his session at 15th Cloud Expo, Animesh Singh, a Senior Cloud Architect and Strategist for IBM Cloud Labs, will share his experiences of running Cloud Foundry on OpenStack. He will focus on how Cloud Foundry and OpenStack c...
As enterprises look to take advantage of the cloud, they need to understand the importance of safeguarding their confidential and sensitive data in cloud environments. Enterprises must protect their data from (i) system administrators who don’t need to see the data in the clear a...
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ub...
The move to the cloud brings a number of new security challenges, but the application remains your last line of defense. In his session at 15th Cloud Expo, Arthur Hicken, Evangelist at Parasoft, to discuss how developers are extremely well-poised to perform tasks critical for s...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News

SAN JOSE, Calif., Sept. 22, 2014 /PRNewswire/ -- Sep. 22, 2014 08:01 AM EDT