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White Dental Supply Pivots into Social Media and Mobile Marketing

SCOTTSDALE, Ariz., Jan. 16, 2013 /PRNewswire/ --White Dental Supply, Inc. (OTCBB: WITD.OB- News) announced that it has completed three key intellectual property acquisitions that will serve as a robust foundation for its pivot into mobile and social media marketing.

Through the agreement with Choice One Solutions, LLC, the Company purchased the domain www.choiceonesolutions.com, and certain technical information to be able to offer proven internet and social marketing services to businesses by offering value-based content, result driven search engine optimization, and social media engagement strategy.  The Company believes this acquisition provides business owners the resources to not only reach their consumers, but also provide a call to action to promote business and engagement now instead of later. Jacob DiMartino, CEO of the Company, was quoted as saying, "Our Model with technology is Generational.  This country was built on a burning desire to do better, and that desire is still the driving force behind this country, and around the Globe.  We are capable of building, expanding and maintaining brand recognition for all of our clients through our technical resources and collective experience."

Mobile Caviar, the second piece of the company's acquisition, is a comprehensive suite of mobile marketing optimization services, including sophisticated banner ad delivery, mobile website enhancement, and email specialization for mobile platforms, among other proven techniques and technologies. As President of the Company, Mr. Sonkin will perpetuate his tenants of rapid innovation and customer service throughout the culture of the company.

The final portion of the Company's acquisition is the concept we call Pitooey!, which is proposed to be a cloud-based system for creating, storing, finding, using and sharing highly customized short "push" messages.  Push messages are an evolution of traditional text messages, functioning from within a downloaded "app" on a smartphone or tablet. On the Pitooey! platform, a vendor may upload any number of messages into the database, at no cost to them. They will only pay for messages which consumers "pull" according a profile based on the consumer's interests, previous purchases, current location, etc. Tools within the platform will assist in creating the most efficient messages possible to achieve higher sales, increased engagement, or any other goals the vendor may have. Pitooey! is an incredibly refreshing marketing platform for both vendors and consumers, and the company projects it to be a major growth platform moving forward.

The Company believes that these three strategic intellectual property gems will serve as a robust foundation for its pivot into mobile and social media marketing with unique and exclusive technology.

About The Company

The Company is an Internet marketing company that leverages its proprietary technology to assist companies in establishing and developing a presence on the Internet. The company's offerings come from two distinct, yet synergistic, business groups, Choice One Mobile and Pitooey!. Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization. Pitooey! is a cloud-based, comprehensive, searchable database for text message Business­-to-Consumer offers. On the Pitooey! platform, a vendor may upload messages into the database, which consumers "pull" according a profile based on the consumer's interests,  previous purchases, current location, etc. Pitooey! provides a service to consumers, as well as an engagement tool for businesses.

For more information, visit www.Pitooey.com.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated  results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

White Dental Supply, Inc.
Contact: Investor Relations
lnvestorRelations@pitooey.com

SOURCE White Dental Supply, Inc.

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