NEW YORK, Jan. 17, 2013 /PRNewswire/ -- Today Fitango (www.fitango.com) launches a breakthrough e-health platform, transforming the way Americans manage and improve their health and lifestyle. Although most Americans are working to overcome a chronic disease or commit to their health resolutions, on average 72% fail to follow through. Fitango's comprehensive adherence platform tackles this problem, revolutionizing the way people adhere to their health. 

"Fitango's offering is designed to address a critically pervasive issue in America today," says founder and CEO Dr. Dov Biran. "Currently, between 50% to 75% of Americans do not comply with medical treatments, 80% regain weight lost within one year and 95% resume smoking within 3 to 12 months. The opportunity to transform American health by improving adherence is tremendous."

"The most effective strategies to improve adherence involve trusted health professionals, taking the time to engage with patients on their health goals, monitor their health behaviors and advise them on how to cope with treatments," says Fitango's Chief Medical Officer, Dr. Nathalie Bloch, MD. "Fitango provides health professionals and patients with the technology and tools to collaborate effectively, optimize benefits from medical treatments and improve overall health."

Fitango's prevention-oriented platform is founded on four pillars: Actionplans, expert advice, social support and content. Actionplans are step-by-step interactive plans that encompass a wide range of health and wellness topics, ensuring users meet their health goals. The Actionplan store allows users to access a variety of expert crafted Actionplans, from "Detox in 10 days" through "Managing excessive stress after a traumatic event" and "Run a marathon - beginner's plan." Users access health professionals for advice and monitoring, and invite family and friends to become their motivators. By integrating these pillars, Fitango improves users' success rate while pursuing their health resolutions.

Health professionals, such as physicians, nutritionists, psychologists and fitness instructors can use Fitango to monetize their knowledge and manage their professional services with existing patients and reach new clients. The basic free expert platform includes the Actionplan builder pro, business center and client management services. The expert premium services add the ability to assign personalized Actionplans to patients and monitor their progress. Fitango's expert offering is changing the way health professionals conduct business.

About Fitango
Fitango is a collaborative e-Health adherence platform, providing its users an innovative way to reach their health goals and improve their lives. The platform offers expert crafted Actionplans, web-based collaboration between users and health experts, social support, and a wide range of motivation tools - revolutionizing the way people adhere to their health.

Contact:
Amisha Mulji, Marketing
ami@fitango.com
(212) 956-0555

SOURCE Fitango