From the Wires
AAA Extends Five Diamond Honor to 13 Additional Hotels and Restaurants for 2013
By: PR Newswire
Jan. 18, 2013 12:01 AM
A total of 125 luxurious hotels and 53 world-class restaurants across North America begin the new year with the travel authority's highest property rating
ORLANDO, Fla., Jan. 18, 2013 /PRNewswire-USNewswire/ -- AAA announced today the 178 select establishments that earned the AAA/CAA Five Diamond Rating in the past 12 months, qualifying them for the 2013 Five Diamond Award® list. Representing just 0.3 percent of the total 59,000 AAA/CAA Approved and Diamond Rated hotels and restaurants, this exclusive group provides unique experiences chock full of leading-edge creativity and highly personalized hospitality to satisfy even the most savvy traveler.
Of note among the 13 new additions are the only AAA Five Diamond hotels in Puerto Rico and Nevis. New York and Florida each added three new Five Diamond establishments: New York added one hotel and two restaurants, while Florida added two hotels and one restaurant. Florida's additions include the only new Five Diamond pair: The Ritz-Carlton, Amelia Island and its on-site restaurant, Salt.
New Five Diamond Hotels (9):
Montage Laguna Beach, Laguna Beach, Calif.
New Five Diamond Restaurants (4):
Benu, San Francisco, Calif.
"AAA Five Diamond hotels offer guests a meticulous degree of personalized attention and extensive amenities in a luxurious setting, and Five Diamond restaurants feature world-class service and imaginative menus using the finest ingredients," said Michael Petrone, director, AAA Tourism Information Development. "These establishments consistently exceed the expectations of the most discriminating traveler – the AAA inspector -- and AAA is pleased to recognize them with a Five Diamond Rating."
Collectively visiting some 1,200 hotels and restaurants every week, AAA inspectors are in a unique position to identify emerging trends in the hospitality industry. Inspectors have observed hotels and restaurants using increasingly personalized approaches to enhance guest comfort and satisfaction. "The definition of Five Diamond luxury continues to evolve as guests seek unique experiences with intrinsic value," said Petrone.
Experienced, highly qualified staff are required to provide the custom service today's luxury hotel guest expects. Larger hotels, faced with the difficulties of responding to individual needs, often restructure their approach. Many use the immediacy of social media to augment the experience as luxury travelers research, purchase, engage in and reflect on their stay. Imagine tweeting your desire for a rare vintage wine and having it arrive moments later at your guestroom door.
Restaurants employ an artisanal touch to provide an individualized culinary experience in a non-obtrusive manner. Menu offerings, once complex and highly orchestrated, are now often simple concepts meticulously executed. Meals and beverages are handcrafted using seasonal, organic ingredients from local sources. Distilled or flavored ice may be one of several original effects added to an already enchanting homemade cocktail mix.
The path to a Five Diamond Rating is rigorous. Properties identified by AAA as potential candidates for the Five Diamond Rating undergo multiple unannounced evaluations by a AAA inspector and final decision by a panel of experts. In addition to the evaluation of physical attributes, potential Five Diamond establishments are subject to thorough onsite assessments of all guest services from the initial reservation through checkout for hotels and from seating to presentation for restaurants. Each area is evaluated based on level of competence, refinement and hospitality.
Noteworthy for 2013:
For more information about Diamond Ratings and the complete Five Diamond hotel and restaurant lists, visit NewsRoom.AAA.com.
About AAA Inspections
AAA is the only rating system that conducts on-site professional evaluations guided by member priorities. And, with more properties than any other rating entity, AAA is the only rating system that covers the U.S., Canada, Mexico and the Caribbean. For 77 years AAA has used professional inspectors to conduct in-person property inspections and publish the results, on a system of One to Five Diamonds, to guide member travel decisions.
Diamond Rated hotels and restaurants are listed in AAA trip planning products: the eTourBook® guides and AAA Mobile® app for tablets and smartphones, the TripTik® Travel Planner and Travel Guides on AAA.com, and AAA TourBook® guides available at AAA/CAA offices. Travelers can learn about AAA inspections and Diamond Ratings at AAA.com/Diamonds.
As North America's largest motoring and leisure travel organization, AAA provides more than 53 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.
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