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White Dental Supply Submits Notice of Action for Name Change to "Pitooey!"

SCOTTSDALE, Ariz., Jan. 18, 2013 /PRNewswire/ -- White Dental Supply, Inc. (OTCBB: WITD.OB) has filed with the SEC to change its name to Pitooey!, Inc. and the change should be officially confirmed in early February, 2013. The name change coincides with the company's pivot into social media and mobile marketing and is reflective of the innovative Pitooey! platform recently acquired by the company.

Pitooey's CEO Jacob DiMartino announced the name change, saying, "The name Pitooey! promotes the strong social media and mobile marketing background of our company. In 2013 we will be pivoting into a new industry with a suite of exciting products and services, and this name change reflects this exciting transformation."

The name change has been approved by the Board of Directors and the holders of more than a majority of the Company's Common Stock outstanding, pursuant to Nevada law. Only stockholders of record at the close of business January 11, 2013, are being given Notice of the Action by Written Consent. Proxies are not being solicited.

Pitooey! is an Internet marketing company that leverages its proprietary technology to assist companies in establishing and developing a presence on the Internet.  The company's offerings come from two distinct, yet synergistic, business groups, Choice One Mobile and the Pitooey! platform. Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization. Pitooey! is a cloud-based, comprehensive, searchable database for text message Business-to-Consumer offers. On the Pitooey! platform, a vendor may upload messages into the database, which consumers "pull" according a profile based on the consumer's interests,  previous purchases, current  location, etc. Pitooey! provides a service to consumers, as well as an engagement tool for businesses.

For further information, please visit www.Pitooey.com.

About White Dental Supply, Inc.

White Dental Supply is an Internet marketing company that leverages its proprietary technology to assist companies in establishing and developing a presence on the Internet. The company's offerings come from two distinct, yet synergistic, business groups, Choice One Mobile and Pitooey!. Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization. Pitooey! is a cloud-based, comprehensive, searchable database for text message Business­-to-Consumer offers. On the Pitooey! platform, a vendor may upload messages into the database, which consumers "pull" according a profile based on the consumer's interests, previous purchases, current location, etc. Pitooey! provides a service to consumers, as well as an engagement tool for businesses.

For more information, visit www.Pitooey.com

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements  to differ materially from anticipated  results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether  as a result of new information, future events or otherwise.

White Dental Supply, Inc.
Contact: Investor Relations
lnvestorRelations@pitooey.com 

SOURCE White Dental Supply, Inc.

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