From the Wires
BBDO Worldwide Wins the Big Won
The most awarded agency network across all marketing communication disciplines for the sixth year in a row
By: PR Newswire
Jan. 18, 2013 10:00 AM
NEW YORK, Jan. 18, 2013 /PRNewswire/ -- For an unprecedented sixth year in a row, BBDO Worldwide has topped The Directory Big Won as the most awarded agency network across all marketing communication disciplines. And it did so with the widest margin in the history of The Directory Big Won rankings.
Commenting on BBDO's record-setting performance, Patrick Collister, the author of The Directory Big Won said, "To be the top agency network of The Big Won rankings requires a spread of work, not just one or two particularly successful campaigns. Clearly, BBDO is delivering the best work for its clients above the line, below the line, offline and online."
"There is a proven correlation between work that wins creative awards and work that is exceptionally effective. Put simply, the best work works best. And we want to do more of it than any other network," said Andrew Robertson, President and CEO, BBDO Worldwide.
Rankings for The Directory Big Won were compiled based on nearly 4,500 pieces of work, from 39 industry shows around the world and more than 1,500 advertising agencies.
Colenso BBDO in Auckland, New Zealand was the most awarded single agency in the world and BBDO New York the runner up. AMV BBDO in the UK was ranked #4 and Almap BBDO in Brazil was #11. No other network had more than two agencies in the top fifteen. BBDO agencies were the country winners in Brazil, Dominican Republic, New Zealand, Philippines, Russia, UK and USA.
For the second year in a row, BBDO North America Chairman and Chief Creative Officer, David Lubars, was ranked #1 Creative Leader in the world. Nick Worthington, Creative Chairman of Colenso BBDO, was ranked #2, BBDO New York Executive Creative Director Greg Hahn was #5 and AMV BBDO Executive Creative Director Paul Brazier was #9.
BBDO's mantra is "The Work. The Work. The Work." In addition to topping The Directory Big Won, BBDO has been named Network of the Year at Cannes five times and the number one most creative agency network in the world as compiled by the Gunn Report in nine of its 14-years. BBDO was also ranked the world's most Effective Agency Network in the inaugural Effie Effectiveness Index and has been chosen Agency of the Year multiple times by the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE BBDO Worldwide
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