From the Wires
Grand Prize Winner Announced In The Shell V-Power® Ultimate Enthusiast Contest
VINTAGE CAR BUFF FROM NORTH CAROLINA TO RECEIVE AN ULTIMATE AUTOMOTIVE EXPERIENCE IN ITALY
By: PR Newswire
Jan. 18, 2013 06:19 PM
HOUSTON, Jan. 18, 2013 /PRNewswire/ -- With a panel of automotive industry insiders including Roger Penske and Craig Jackson serving as the judges, Harold Craige of New Bern, N.C., a self-described "1941 model with modern updates," emerged as the grand prize winner in the Shell V-Power® "Ultimate Enthusiast" Contest. Automotive enthusiasts from across the country shared their stories of why they were the most deserving of the title of the "Ultimate Enthusiast," but it was Craige's passion for performance and educating future generations of drivers that set the grand prize winner apart from the competition.
As the newly-minted grand prize winner, Craige will receive an "Ultimate Enthusiast" week in Italy, where he and a guest will explore the country's historic sites and rich automotive history, including an exclusive Ferrari experience in the Prancing Horse's home town of Maranello, Italy where he will have the fantastic opportunity to witness first-hand how Shell has worked closely with Ferrari for more than 60 years on its technical partnership.
"I'm thrilled to be recognized as the 'Ultimate Enthusiast' and incredibly honored that these superstars in the automotive world thought so highly of my entry and ultimately my passion for cars," said Craige, a 71-year old whose submission detailed an unwavering appreciation for the "rolling art" of automobiles. "I'm already counting down the days until I touch down in Italy. What a way to start off the new year!"
Craige was announced as the grand prize winner at the opening night gala of the 42nd Annual Barrett-Jackson Collector Car Auction in Scottsdale, Ariz., where he was joined by fellow finalists Paul Gabriel (El Cajon, Calif.) and Ross Luzzader (Hyde Park, Utah). All three finalists received a VIP experience at Barrett-Jackson's world famous car auction and a year's worth* of Shell V-Power® Premium Gasoline, which helps deliver maximum protection for optimal performance of their most prized possessions.
"We wanted to find and celebrate true automotive enthusiasts and we did. There were so many unique tales but they all had one thing in common...an overwhelming passion for all things automotive and a deep appreciation for the automotive community," said Elizabeth Hudson, US Fuels category manager at Shell Oil Products US. "While we received a variety of amazing stories, Harold truly stood out and demonstrated an unrelenting passion for automobiles and performance and it's with that same pride in performance that goes into the development of fuels like Shell V-Power® Premium Gasoline."
Top entries were scored by a panel of judges including Roger Penske, founder and chairman of the Penske Corporation; Craig Jackson, chairman and CEO of Barrett-Jackson Auction Company; Eddie Alterman, editor-in-chief of Car and Driver; and Larry Webster, editor-in-chief of Road & Track; Alan Taylor, host of Motor Trend Radio; and Tony Marini, executive director of Hot August Nights.
"Harold possesses a rare trait that I really admire," said Penske. "[In his entry] he showcased an ability to educate others in the realm of automobiles and strives to teach the future generations the value of an older automobile."
Fellow judge Tony Marini added, "When it comes to being an 'Ultimate Enthusiast' I would say Harold fits the bill. His love for automobiles started when he was a young boy and as he has grown, his love for cars has grown."
While the Shell Ultimate Enthusiast Contest is now closed, consumers still have the opportunity to win a $50 Shell Gift Card by becoming a fan of the Shell Facebook page at www.facebook.com/shell and entering the daily online giveaway on the On The Road tab.
*For the purposes of this Prize, "a year's worth of Shell V-Power® Premium Gasoline" is calculated as the average consumer's yearly gasoline consumption of 636 gallons (4.5 fuel purchases per month x 11.77 gallons of gasoline per purchase x 12 months) at an average August 2012 cost of $3.991 / gallon (consistent with the U.S. Department of Energy statistics for "Motor Gasoline Retail Prices, U.S. City Average" released on August 29, 2012 (636 x $3.991 = $2,538.276).
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces "The World's Greatest Collector Car Auctions ™" in the finest cities in the nation. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit http://www.barrett-jackson.com or call (480) 421-6694.
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