Adgistics Ltd, the leading innovator in brand-led digital asset management software solutions and services, has expanded its management team with the appointment of Michael Parmenter as VP – Business Development for its North American operations.

Responsible for continuing the momentum of Adgistics’ rapid growth in the North American market, Michael will be at the forefront of developing successful and constructive relationships with clients.

“We are in a period of exciting expansion and need to invest in people that understand the industry at all levels,” says Joe Jarrett, CEO of Adgistics. “Michael’s deep understanding of the way in which enabling technologies influence and impact business processes within branding and marketing is a great asset to the company.”

Previously President – Adstream Americas, Michael Parmenter joins to lead Adgistics growth in the market and to provide the level of service Adgistics’ clients trust them to deliver.

Michael Parmenter says, “I am privileged to be joining a company whose maturity of business and brand solutions has extended from Europe to the shores of North America. Today’s economic environment and business marketplaces require a careful blending of local and global considerations. Adgistics enable smart, collective oversight and execution of these initiatives in the critical field of brand management.”

Operating in a familiar field, Parmenter aims to work closely with brands and their agencies partners, providing them with the innovative solutions they require to improve service levels, brand compliance and consistency, process efficiency, and to reduce costs.

Commenting on the appointment, James Waite, Chairman of Adgistics said: “In Michael, Adgistics has got a first class professional with strong leadership, integrity and customer focus. I am confident he will be an immediate asset to our growth strategy and our long term ambitions.”

About Adgistics

Founded in 1999, headquartered in London, Adgistics is the established innovator in brand asset management technology solutions. The Adgistics Brand Centre gives brand managers the ability to take direct control of their digital assets, ensuring brand consistency, greater efficiency in all brand communication processes and greater effectiveness in maintaining a successful brand. Adgistics produces user friendly, intuitive solutions that help maximise the return on the significant investment that creating brand assets represents. Adgistics’ Brand Centre comprises the following modules: Digital Asset Management, Knowledge Management, Activity Task Management, Collaborative Review and Approval, Centralised Production Ordering, Artwork Automation, Print Ordering, Advertising Showcase, Brand Academy, Community, Social and Delivery.