From the Wires
Experian Marketing Services launches 2013 Marketing Forward Tour
Series of regional events help marketers better plan and execute brand experiences, strengthen customer loyalty and maximize profits in a multichannel environment
By: PR Newswire
Jan. 21, 2013 10:39 AM
NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies, will once again gather together marketers and industry experts for multiple thought leadership sessions during the second annual Experian Marketing Services Marketing Forward Tour.
The Marketing Forward Tour is a series of regional events designed to help savvy marketers learn how to better connect with today's dynamic and hyper-connected consumers across all marketing channels. A diverse range of thought leadership sessions are designed to educate marketers about industry best practices, tools and technology platforms. Attendees will have the opportunity to interact with peers and leading industry experts through half-day events featuring data-driven sessions, peer-to-peer idea sharing and personalized roundtables.
"Connecting innovators in the marketing industry through this type of event provides marketers a hands-on platform in which they can learn more about new techniques and technologies, discuss and explore innovative ideas that will help improve campaign performance, and share best practices for connecting with customers in a multichannel environment," said Ashley Johnston, senior vice president, Global Marketing, Experian Marketing Services. "Last year, we had tremendous participation in the Marketing Forward Tour and received very positive feedback from all attendees. We're excited to provide this opportunity once again to our marketing partners."
This year, the Marketing Forward Tour has planned stops in:
During the three tour stops, Bill Tancer, general manager of Global Research for Experian Marketing Services and best-selling author of Click: What Millions of People are Doing Online and Why It Matters, will present groundbreaking consumer insights, holiday season results and predictions for 2013. Attendees also will interact with Experian Marketing Services subject matter experts at roundtables on a variety of topics, including cross-channel campaign execution, email and social media marketing, online display advertising and campaign measurement.
To learn more or to register for one of the tour stops, please visit
To learn more about Experian Marketing Services, please visit
About Experian Marketing Services
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
SOURCE Experian Marketing Services
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