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ADDING MULTIMEDIA SugarCRM Appoints Senior Sales Executive Glenn Cross as Executive Vice President Worldwide Field Operations

SugarCRM, the market-leading customer relationship management (CRM) company that enables effective customer engagement enterprise-wide, today announced that Glenn Cross has joined the company as executive vice president of worldwide field operations. Cross will direct SugarCRM’s sales, services and support organizations, and will be responsible for all customer-facing initiatives.

Glenn Cross, SugarCRM Executive Vice President Worldwide Field Operations (Photo: Business Wire)

Glenn Cross, SugarCRM Executive Vice President Worldwide Field Operations (Photo: Business Wire)

“Glenn is a results-oriented leader with a proven success rate in building high-performing teams and driving revenue growth,” said Larry Augustin, CEO of SugarCRM. “He brings a wealth of experience and strategic sales vision to our leadership team. His proven track record in this growing market will deliver value as our company continues to execute against its goals.”

Before joining SugarCRM, Cross was senior vice president for worldwide sales and services for Xsigo Systems, which was recently acquired by Oracle. Prior to Xsigo, Cross was senior vice president of global sales, services and support for Meru Networks, and was a key member of the executive team that took the company public in 2010.

Cross also served as executive vice president of worldwide sales for Secure Computing (acquired by McAfee), and executive vice president of worldwide sales for SurfControl (acquired by WebSense). Prior to Websense, Cross was senior vice president at Nuance Communications and Palm Inc., where he managed all sales, professional services, support, field marketing and field operations. He was also vice president of sales and business development at Sun Microsystems and led the joint venture between Sun and AOL. In his career, he has grown SaaS revenue in excess of 200 percent at three companies, and has consistently exceeded revenue, profit and margin goals.

“I’m very excited to join SugarCRM at this time in the company’s growth. SugarCRM is putting a strong focus on the customer experience by consolidating all key touch points with a common goal of serving our customers better,” Cross said. “I look forward to contributing my experience to the task of connecting with our customers at all levels.”

SugarCRM has also named new executives to its management team with a focus on sales and marketing. The new appointments are: Vincent Beese, senior vice president of enterprise sales; Lorna Heynike, senior vice president of marketing and products; and Anshu Agarwal, vice president of marketing.

About SugarCRM

SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the relevant information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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