From the Wires
Meritor Aftermarket Launches Two New Product Series: Meritor AllFit and Meritor Green
By: PR Newswire
Jan. 22, 2013 04:10 PM
LAS VEGAS, Jan. 22, 2013 /PRNewswire/ -- To meet growing demand in new product areas, Meritor launched two new product series: Meritor AllFit and Meritor Green.
"We spend considerable time meeting with and listening to what our customers want from us to streamline the process of addressing end-users parts needs," said Terry Livingston, general manager, Global Product Management and Shared Services, Aftermarket & Trailer, Meritor. "As one of the leading aftermarket suppliers, we are driven to meet our customers' product category requirements, and can do so now that we offer new, all-makes, and remanufactured product lines.
"Meritor AllFit will serve as our Meritor all-makes family, and Meritor Green will become our Meritor remanufactured offering," he added.
Concurrently, Meritor has introduced the following product expansions that will be marketed under the new Meritor AllFit series:
"By clearly identifying and segmenting products in the marketplace and aligning with multiple owner life-cycles for specific vehicles, it'll be easier for end-users to match their needs with our broad product offering," Livingston said, adding that new, more cohesive packaging designs have been developed in line with a globally-driven aftermarket approach.
About Meritor, Inc.
SOURCE Meritor, Inc.
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