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Dr. Helmut Reisinger Joins RiverMeadow Software's Industry Advisory Board
Dr. Helmut Reisinger Provides Guidance to Promote Adoption of the RiverMeadow Cloud Migration SaaS Into Carrier and Service Provider Cloud IaaS Platforms

SAN JOSE, CA -- (Marketwire) -- 01/23/13 -- RiverMeadow Software™ Inc., developer of the RiverMeadow™ cloud migration SaaS, the world's only automated server migration solution developed specifically for Carrier and Service Provider Clouds, today announced that Dr. Helmut Reisinger, Senior Vice President for Europe for Orange Business Services has joined the RiverMeadow Industry Advisory Board. Reisinger will help RiverMeadow's executive management team accelerate the adoption of its cloud migration SaaS, as the server onboarding solution of choice for Carrier and Service Provider Cloud IaaS platforms.

The RiverMeadow cloud migration SaaS is an easy to access, multi-tenant solution supporting unlimited concurrent connections. By simply providing their Cloud URL and credentials, service providers and enterprise customers can connect into the RiverMeadow SaaS API to automate the migration of physical, virtual and cloud-based servers "as-is," into and between cloud environments.

"I am very excited about RiverMeadow and their cloud migration SaaS. It enables Carrier and Service Provider as well as enterprise cloud businesses with a simple, cost efficient cloud migration solution," said Dr. Helmut Reisinger, Senior Vice President for Europe, Orange Business Services, Orange. "Migrating brownfield severs into and between clouds is extremely complex and expensive. The RiverMeadow cloud migration SaaS eliminates those challenges by automating the migration process from start-to-finish."

"It's an honor to welcome Dr. Helmut Reisinger onto our Industry Advisory Board," said Mark Shirman, President and CEO, RiverMeadow Software. "Having Dr. Reisinger on our Advisory Board will broaden our sphere of knowledge and provide us with great technological and market insight. Dr. Reisinger's guidance and expertise will play a pivotal role in driving market awareness for RiverMeadow's unmatched value proposition of migrating brownfield servers 'as-is' into and between public, private and hybrid cloud environments."

Dr. Helmut Reisinger is SVP Europe at Orange Business Services. Helmut has 20 years experience in enterprise markets and solutions with his business focus enabling strategic revenue growth while improving operational results.

Based in Eschborn near Frankfurt and Vienna, Helmut reports to Vivek Badrinath, President and CEO of Orange Business Services, is a member of Orange Business Services global Executive Committee, and is responsible for the company's growing European and Russian business. Orange Business Services has the world's largest Wide Area Network and is focused on serving global multinational corporations with its staff being present in more than 165 countries across the globe.

Prior to joining Orange Business Services, Helmut was Vice President Western Europe at Avaya Inc. Before joining Avaya, Helmut was CEO of private equity owned NextiraOne Germany and a member of their European Executive Committee. Previously he held several senior management positions at Alcatel Austria.

A native of Austria, Helmut is a graduate of Vienna University for Economics and Business Administration (WU Wien), the European CEMS Masters Program at WU Wien with terms at Hochschule St Gallen (Switzerland) and ESCCA Angers (France).

About RiverMeadow Software
RiverMeadow Software Inc., with offices in Westford, MA and San Jose, CA, develops industry-leading software that automates the migration of physical, virtual and cloud-based servers (live and as-is) into and between public, private and hybrid clouds. Our RiverMeadow cloud migration SaaS is a rapid cloud migration solution developed specifically for Cloud Service Provider IaaS platforms. Without agents or downtime the RiverMeadow SaaS dramatically reduces the cost and complexity of cloud migration, enabling Service Providers to quickly, easily and cost-efficiently deliver the benefits of cloud elasticity to enterprise and SMB customers.

RiverMeadow is a trademark or registered trademarks of RiverMeadow Software. All other trademarks are the property of their respective owners. For further information visit: www.rivermeadow.com.

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