yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
LBi appoints Anthony Lye as President of Digital Platforms and Channel

LONDON and SAN FRANCISCO, CA -- (Marketwire) -- 01/23/13 --

- appointment will drive growth of agency's cloud applications, platforms and data

Global marketing and technology agency LBi has appointed Anthony Lye to the position of President of Digital Platforms and Channel.

The newly created role will see Lye devise and implement a product development strategy for LBi's marketing cloud including its Audience Engagement Platform, which enables the distribution, measurement and optimisation of content across multiple media channels.

Reporting directly to LBi's Global Chief Executive Luke Taylor, Lye will be responsible for driving client take up of the agency's IP toolkit across a global footprint spanning 32 offices in 17 countires. He will also work to ensure that LBi's marketing cloud develops in-line with its blended service offering, which combines strategic, creative, media and technical expertise to build business value.

Additionaly, Lye will be charged with defining LBi's global channel partnership strategy and ensuring that the agency continues to work closely with third-parties including Adobe, Oracle and Salesforce.

Lye has over 20 years' experience and a proven pedigree in bringing to market world-class software and CRM solutions. He joins LBi from Oracle where he led the CRM strategy and development for on premise and cloud applications. Lye was the driving force behind Oracle's customer experience strategy and led the acquisitions of ATG, RightNow, InQuira and Fatwire as well as the assembly, integration and productisation of Oracle's IP stack. Lye joined Oracle from Siebel Systems.

Most recently Lye was Senior Vice President of Oracle Cloud Applications, heading up corporate strategy and communications for Oracle Cloud, Oracle Applications and Oracle Customer Experience.

Luke Taylor, Global Chief Executive of LBi, said: "Anthony's appointment is a major coup for LBi. His experience in delivering go-to-market strategies for technology products and services is unparallelled and his decision to join LBi highlights the increasing emphasis brand-owners are placing on proprietary technology that enables the management, workflow, distribution, measurement and optimisation of content in virtually any form, across multiple content platforms, globally."

Anthony Lye, President of Digital Platforms and Channel at LBi, said: "Brand-owners need to connect with their customers via all available channels, particularly as the growth of mobile and social media continues to drive digital spend. In this rapidly evolving ecosystem LBi is unique as it blends its services with its software engineering to develop ground-breaking engagements for brands and their customers."

- ENDS -

About LBi

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business - and then we take them there. We define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB,, SAB Miller and Virgin Atlantic. Across our 30 offices in 17 countries, there are more than 2,000 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organisations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: LBi International N.V. via Thomson Reuters ONE


Media Enquiries
Gareth Jones
Global Brand & Marketing Director
Email Contact
+44 (0) 207 063 6263

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customer...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of cont...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables v...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any ot...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the abo...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers